Zmags Appoints Jeffrey Lortz as Chief Executive Officer

Zmags, whose Creator platform is transforming how customers experience digital commerce everywhere, today announces that Jeffrey Lortz has been appointed as Chief Executive Officer (CEO). Lortz joins after having served in senior executive roles in Private Equity backed SaaS companies including Tomia, a Vista Equity Partner portfolio company as Chief Operating Officer. He will assume day-to-day leadership as well as guide the company’s long-term strategic growth initiatives. David Powell will continue to serve as Chief Financial and Administrative Officer.

“It has been a great honor to serve as CEO over the past three years and I am proud of the great strides our team has accomplished in just a short period of time,” said Powell. “The board and I are confident that Jeff is the right person to build on our momentum. He’s a proven leader in the technology space and we’re excited to have him as our next CEO.”

Lortz arrives at Zmags in a period of great momentum: in the first half of 2021 the company deepened its leadership team, launched the new standard for shoppable email, and last month introduced the first self-service way to turn any design file into an interactive online experience.

With more than 25 years of experience in building and managing high growth technology service businesses, in addition to recent experience as an executive in Private Equity portfolio companies, Lortz has served as Vice President of Strategy and Operations at Everbridge (NASDAQ: EVBG) and has held executive roles at some of the Boston area’s fastest growing companies like PTC (NASDAQ: PTC), Pegasystems (NASDAQ: PEGA) and BladeLogic (formerly NASDAQ: BLOG).

“Zmags is a company that I’ve long admired and I’m honored to join the executive team at this time of significant growth,” said Lortz. “The Creator platform is at the forefront of providing eCommerce teams the right capabilities to engage and convert their customers into revenue – faster!”

To learn more about Creator, please visit:

About Creator by Zmags

Creator revolutionizes how brands accelerate revenue by bringing inspiring interactive customer experiences to life, online and everywhere their customers are. Faster. Marketers simply upload a file, or design rich content from scratch, make it both interactive and shoppable, and then publish in seconds, directly within an existing tech stack, without coding.

More than 1000 brands globally, including Ethan Allen, AG Jeans, and Cole Haan, leverage the Creator platform to drive more ecommerce revenue through on-brand interactive experiences at a fraction of the time and cost of agency or development resources.

Zmags is the parent company of Creator. Founded in 2006, Zmags is known as the industry leader for crafting interactive online experiences. Creator and Publicator are trademarks of Zmags.

For more information, please visit: and follow at LinkedIn and Twitter.


Tom Scanlon
(973) 979-5377

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