Impossible Foods CEO on finding meat's magical ingredient, pitching VCs and convincing meat-loving chefs to serve a vegan burger
August 29, 2020 at 10:00 AM EDT
Stanford biochemistry professor Pat Brown launched plant-based meat company Impossible Foods in hopes of changing the world, despite having no product or business experience. Today, Impossible Foods is valued at more than $4 billion and has major partnerships with Burger King, Starbucks and White Castle.