The Super Bowl is worth billions each year — Here's who makes what
February 01, 2019 at 07:28 AM EST
As the New England Patriots prepare to play the Los Angeles Rams at the Super Bowl, kicking off at 6.30 p.m. ET on February 3, retailers, broadcasters and sponsors will be waiting to cash in on the biggest sporting event in the U.S. CNBC takes a look at who makes what.
