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The race to be the all-in-one app

 There’s no denying that app fatigue is posing a challenge not just for new app discovery, but for new behavior discovery. So why don’t the most popular apps just enable the latest, greatest use cases and create an “open loop,” networking their existing apps? This article examines how the big players are campaigning to be the all-in-one app — and who stands a chance… Read More
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