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WWE(R) Hires Brian Kalinowski As General Manager, Digital Media

With a focus on greatly expanding its presence and profitability within digital media, World Wrestling Entertainment® has hired Brian Kalinowski as General Manager of Digital Media. A 20-year veteran of digital product development and marketing in the digital space, Kalinowski will oversee web and mobile content, as well as interactive technology. Kalinowski will report to COO Michael Sileck.

As GM of Digital Media, Kalinowski will lead the digital media groups at WWE in creating compelling digital entertainment across multiple platforms in an effort to drive greater audience engagement and further enhance the successful WWE brand. His role will focus on new product development, negotiating and developing partnerships with various content and distribution partners and maximizing the benefits of online media through advertising and promotion.

Kalinowski joins WWE from Lycos, Inc., where he served as Chief Operating Officer since 2005. At Lycos, Kalinowski oversaw all business operations and consumer experience, including all product development, revenue streams, marketing and customer support. Previously, Kalinowski served as Vice President of Product Development for Ziggs Inc. and Senior Director of Product Marketing for Availant Software, Inc.

Brian is an excellent addition to WWE. He brings a range of experience and depth of knowledge that few can match, said Michael Sileck, COO. This is an exciting time for our digital media groups weve had incredible success with our recently launched digital broadband network, seen the expansion of 24/7 online, and struck a new deal with AT&T to provide exciting mobile content to their subscribers. Were in the forefront in these areas, and with Brian on board WWE will continue to push the envelope of what can be accomplished in digital media.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All World Wrestling Entertainment Inc. programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment Inc. ECW is a trademark owned by WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

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