Third Screen Media, the leading provider of mobile advertising software and services, today announced that World Wrestling Entertainment (NYSE:WWE) has joined the growing number of companies utilizing Third Screen Media’s first-to-market MADX platform to support its mobile advertising initiatives. WWE joins Third Screen Media’s increasing client roster of publishers who have ad-enabled their mobile Web sites to facilitate the delivery of extensive, innovative content to the mobile consumer.
The success of this year’s WrestleMania® 23 was due in large part to WWE’s rapidly growing fan base – prompting WWE to hit the third screen to support its annual event. Fans of this year’s WrestleMania previewed match-ups, viewed exclusive interviews and obtained up-to-the-minute updates. Fans were also treated to post-match comments from Donald Trump on his epic hair-versus-hair battle against WWE Chairman Vince McMahon. WWE fans will continue to be able to access breaking WWE news as well as purchase ringtones and screensavers— all directly from the WWE mobile WAP site. The recent launch of WWE’s mobile Web site provides advertisers with a valuable property on which to targeting a key demographic, the sports entertainment fan.
“WWE’s fans are incredibly supportive and enthusiastic about everything WWE, and they want to know what’s happening with WWE on a daily basis,” said David Knise, WWE’s Vice President, Interactive Development. “Third Screen Media and its MADX technology allows us to take advantage of mobile advertising opportunities to deliver to our fans an even richer WWE experience on mobile handsets that allows them to get WWE content when they want it, where they want it.”
Using MADX|Publisher, the WWE will create, showcase and sell its mobile advertising inventory, while managing the entire process through the MADX|Publisher’s user-friendly interface. WWE joins entertainment, travel, sports and user-generated content customers that have chosen Third Screen Media to enable their sites for mobile advertising and bring added value to their mobile properties. The tag team of Third Screen Media’s research and planning data and analytics functionality, along with MADX’s reach onto the desktops of major media agencies and advertisers enables efficient planning, buying and delivery of mobile advertising.
“WWE has extremely loyal fans who crave information on the WWE product, on-demand,” said Tim Conley, Senior Vice President, MADX Sales and Service, Third Screen Media. “We are pleased to help WWE provide its extensive fan base with the information they desire, all the while helping our customer realize its business initiatives through mobile advertising.”
About Third Screen Media
Third Screen Media (www.thirdscreenmedia.com) is a software and services company dedicated to enabling advertising on mobile devices. Its MADX product suite links advertisers, publishers and carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI. The company’s TSM|Network is North America’s largest single source of mobile advertising inventory, offering best-in-class content, targeted demographics and broad reach. Customers and partners, including many of the world’s largest marketers, advertising agencies and media companies rely on Third Screen Media’s products and services to deliver, manage and optimize mobile advertising campaigns. Third Screen Media is a wholly owned subsidiary of AOL’s Advertising.com.
Trademarks: All World Wrestling Entertainment Inc. programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.
