Puration Evaluates Licensing at International License Show

Puration Inc., (Pink Sheets: SWRSD) a Dallas-based water purification company that produces a number of consumer products, announced today that the Company is attending the International License Show in Las Vegas, Nevada on June 12-14, 2012 (www.licensingexpo.com). The Company will be evaluating candidates who have expressed interest in licensing arrangements with Puration.

Licensing is an arrangement whereby the intellectual property of another entity – a name, likeness, logo, trademark, design, slogan, signature, character, or a combination – is used in conjunction with marketing a Puration product. Licensing extends an existing corporate brand into new categories, effectively moving a brand into new businesses without investment in new manufacturing processes, machinery or facilities, while the use of the brand in marketing provides immediate product recognition for Puration.

A few of the Licensees normally in Attendance Include; Alchemy Licensing, BBC Worldwide, Beanstalk, Beverly Hills Polo Club International, Cartoon Network Enterprises/Turner CN Enterprises, Chapman Entertainment, Classic Media, Global Icons/Performance Brands, Hasbro Entertainment & Licensing, Intercontinental Licensing Ltd., ITV STUDIOS Global Entertainment, Mattel, Inc., Maui and Sons, Muhammed Ali Enterprises, LLC, NBA/NBA Europe, Smith & Wesson, Sony Pictures Consumer Products, The Licensing Company (TLC), Twentieth Century Fox and Zodiak Rights.

About Puration:

Puration Inc. is a Nevada Corporation that distributes numerous water purification products and systems that provide safe and healthy water for human consumption worldwide. In addition to the personal water filter bottles, the Company distributes biological filter bottles, shower-head filters, faucet-mounted systems, air-to-water generators, and hand-powered water purification systems. The Company website is www.purationgroup.com and the product website is www.filter2go.com.

Safe Harbor Statement - This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "will," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.


Puration Inc.
Mervyn Price, 214-217-4000
Investor Relations Department

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