The 10 Biggest Super Bowl Ad Spenders
January 31, 2012 at 09:33 AM EST
A Super Bowl advertisement is the most expensive ad in television, and with the game between the New York Giants and New England Patriots expected to be the most-watched event of the year, there's no doubt consumers will be paying attention. It's a unique opportunity for advertisers, since Super Bowl ads have virtually become in-game content for fans watching at home.