World Wrestling Entertainment®, Inc. has hired Jennifer McIntosh as Vice President of Publicity and George Cabico as Publicity Director to bolster its publicity efforts. McIntosh will report to Geof Rochester, Executive Vice President, Marketing. Cabico will report to McIntosh.
As head of Publicity for WWE, McIntosh, a 10-year veteran of the entertainment industry, will be responsible for the placement and exposure of WWE Superstars in national and international broadcast, print and digital media. In addition, McIntosh will oversee the promotion of WWE products, including films, books, home video releases and music releases.
McIntosh joins WWE from mPRm Public Relations, where she worked as Vice President, General Entertainment. Providing vision and oversight to mPRm’s television department, McIntosh spearheaded consumer and business/trade publicity campaigns for a variety of clients encompassing network programming, sports programming, cable series, miniseries, documentaries, production companies as well as blogging campaigns. Her most recent clients included NBC Universal, Sony Television, ABC, MyNetworkTV, The CW, CBS.com, Oxygen, Starz Media, AMC, Travel Channel and Discovery Channel. Prior to working with mPRm, McIntosh was at BNC Public Relations, most recently as Director of publicity. She started her career as part of the television publicity team at Paramount Studios.
As Publicity Director, Cabico will focus on promotion and placement of WWE Superstars and products with national and international media.
Before joining WWE, Cabico managed television clients at entertainment firm B|W|R Public Relations, handling publicity for major network series such as FOX’s “American Idol,” MTV’s “The Real World” and E!’s “The Simple Life.” Prior to that, he handled media relations for FOX’s syndication arm, Twentieth Television, as well as the FOX Television Stations group.
“Jennifer and George bring a depth of experience and an energy that will move our publicity efforts to the next level,” said Rochester. “They are joining WWE at a great time, and I’m confident that they will build upon the heightened profile we received from the successful promotion of WrestleMania 23.”
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