World Wrestling Entertainment, Inc. has named Geof Rochester as its Executive Vice President, Marketing. In his new role, Rochester will be responsible for global marketing, integrated brand initiatives, talent branding, live events, pay-per-view, advertising and promotions, research, creative services, and public and government relations. He reports to Vince McMahon, WWE Chairman.
Rochester joined WWE in November 2006 as its Senior Vice President, Marketing. Prior to WWE, Rochester held senior marketing positions with Showtime Networks, Comcast Cable, Radisson Hotels and Procter and Gamble. He holds a Bachelor of Science in Business Administration from Georgetown University and an MBA in Marketing from Wharton Business School. Geof currently resides in New York City.
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