Custora Helps Online Businesses Improve Customer Retention

For any retailer that is selling goods online, it is incredibly important to be able to retain customers and identify when purchasers are about to leave a site. While many online retailers and companies develop these analytics in house, there is a need for a simple application that smaller shops can use to determine behavior of visitors. Today, Y Combinator -backed Custora is launching a SaaS that tells online retailers and web apps which of their customers are most valuable, and suggests actions to keep them. The startup is best described by its tagline: "Google brings you customers. We keep them around." For retailers, the software can analyze order logs and distinguish between customers that simply haven't ordered anything for a while, and customers who have left the site. The application also manages and optimizes email campaigns to keep customers engaged.