Keen On… Tim Ferriss: How To Turn Your Body Into A Startup (TCTV)

Tim Ferriss is one of the world’s leading transcenders of limitations. Best known as the author of the 2007 monstrously successful self-help guide The 4-Hour Workweek , a #1 New York Times and #1 Wall Street Journal bestseller that has accumulated over 1000 reviews on Amazon , the Princeton-educated and globe-trotting Ferriss is also a legendary bodybuilder, life hacker and re-inventor of the physical self. According to Ferriss, modern man is driven by two great fears: 1) Too much email. 2) Getting fat. So it’s no great surprise that Ferriss’ follow-up to The 4-Hour Workweek is The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman, which is released tomorrow. While his first book was a guide to overcoming too much email, Ferris’ latest work is a guide to overcoming the limitations of the physical body. It’s a hacking guide to the body – a book which encourages us to treat our bodies as entrepreneurial start-ups that require continual innovation and reinvention in order to fully realize ourselves and, of course, lose weight. Video ahead.