Google-Backed Life360 Acquires Lost Item Tagging Service Foundog

Life360 , a startup that looks to help families keep their loved ones (and their identities) safe, has acquired Foundog, a lost item recovery service. Terms of the deal were not disclosed. Foundog is a tagging service that allows you to track your items via a "eTriever tag." You simple affix a tag to any item; the tag has a number and instructions for someone who finds the lost item to to go Foundog's site and register the item. The owner can then track to see if their lost item was registered. IBM, Symantec and HSBC use Foundog's system for employees.