Spotify Consumes More Internet Capacity Than All Of Sweden

Today, during his keynote address at the SXSW festival in Austin, Texas, Spotify CEO Daniel Ek had a big revelation: " On certain days, we're consuming more Internet capacity than Sweden has as a country ." Ek made the statement when asked why Spotify chose to use a P2P model, rather than centrally store all of its music in one place and stream it from there. Ek noted that if they were to stream from one UK datacenter, they'd consume all the bandwidth. So instead, they leverage the power of the Internet to get their users to help them stream to other users.