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Why Noodles (NDLS) Stock Is Up Today

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What Happened?

Shares of casual restaurant chain Noodles & Company (NASDAQ: NDLS) jumped 0.5% in the morning session after the stock continued to rally as the company announced its Board of Directors has initiated a review of strategic alternatives, including a potential sale. 

This move extends a 4.5% gain from the previous trading day when the news was first announced. The fast-casual chain is exploring a range of options to maximize shareholder value amid what has been described as stagnant sales and a slumping stock price. The potential strategic alternatives being considered include refinancing its debt, refranchising restaurants, or selling all or part of the business. The continued positive momentum suggests investors remain optimistic that these potential actions could unlock value for the company.

After the initial pop the shares cooled down to $0.67, up 0.2% from previous close.

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What Is The Market Telling Us

Noodles’s shares are extremely volatile and have had 80 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 3 days ago when the stock dropped 2.9% after the release of a jobs report that signaled a sputtering labor market and heightened fears of an economic downturn. 

The U.S. economy added only 22,000 jobs in August, a figure significantly below expectations, while the unemployment rate rose to 4.3%, its highest since late 2021. This slowdown is raising alarms about consumer spending, as a weaker job market typically leads to less disposable income for discretionary purchases like dining out. The restaurant industry is already showing signs of strain, with its market index underperforming and chains reporting reduced customer traffic due to price sensitivity. 

Noodles is up 14% since the beginning of the year, but at $0.67 per share, it is still trading 60.3% below its 52-week high of $1.69 from February 2025. Investors who bought $1,000 worth of Noodles’s shares 5 years ago would now be looking at an investment worth $88.40.

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