Dallas-born Korean-American brand Seoulmate joins the prestigious SKU accelerator to scale its 'vibrantly fresh' ferments across all Central Market locations and into the California retail market.

(PRUnderground) March 11th, 2026

Seoulmate, the Dallas-born brand celebrated for its “vibrantly fresh” Korean-American ferments, today announced its acceptance into SKU, the premier CPG accelerator responsible for scaling national powerhouses like Siete Foods and EPIC Provisions. This milestone coincides with the brand’s rapid expansion from local farmers markets to all 10 Central Market locations and a strategic entry into the California retail market.

From Farmers Market to National ‘Seoul Upgrade’

What began as a cult-favorite weekend project at the Dallas Farmers Market has rapidly evolved into a high-growth retail brand. Seoulmate achieved significant market traction through pure organic growth and brand loyalty, fueled by a community that uses the brand’s kimchi and small-batch pickles as bold, ready-to-use flavor boosters for everything from burgers to grain bowls.

Rooted in a traditional family recipe from K-Mama Choi, Seoulmate is disrupting the $680M kimchi category by offering a fresh-packed alternative to industrial imports. The brand’s signature crunch and approachable flavor profile bridge the gap between traditional Korean heritage and the everyday American palate.

“We aren’t just selling kimchi; we are providing an effortless ‘seoul’ upgrade to the everyday American meal” says Joyce Choi, CEO of Seoulmate. “Joining SKU gives us the operational playbook to take our Dallas success story to a national audience while maintaining the integrity of our craft-fermented roots.”

About Seoulmate

Seoulmate is a Dallas-born brand redefining the modern American pantry through the lens of Korean-American heritage. Inspired by K-Mama Choi’s traditional recipes, the brand creates vibrantly fresh, craft-fermented staples, including authentic kimchi and zesty pickles, that bring a bold, seoulful upgrade to everyday meals. From its origins as a cult favorite at the Dallas Farmers Market to its expansion into major retail, Seoulmate is on a mission to put heritage-driven flavor on every table—one crunch at a time

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Original Press Release.