WASHINGTON - March 25, 2025 - PRLog -- GIG USA, a national face-to-face fundraising agency and industry leader, proudly announces the promotion of Rachel O'Hara to Vice President of Fundraising Operations. In a period marked by significant policy shifts affecting nonprofit organizations, GIG USA is reinforcing its commitment to ethical fundraising and operational excellence, underscoring the company's dedication to stability and integrity in donor acquisition.
O'Hara, who has been with GIG USA for five years, has been instrumental in refining internal operations, building high-performing fundraising teams, and delivering measurable results for nonprofit partners. Under her leadership, GIG USA has achieved donor retention rates of 82% after the third payment, a benchmark that significantly exceeds industry standards.
"Rachel's promotion is a testament to her exceptional ability to scale operations while preserving the quality and values that set GIG USA apart," said Jean Broaddus, EVP, Global Operations and Client Partnerships, GIG USA. "Her leadership is especially vital now, as nonprofits navigate unprecedented challenges."
As Vice President, O'Hara will oversee national campaign strategy, training, and operational standards across GIG USA's core markets, including Dallas, Denver, Detroit, Phoenix, Washington DC, and emerging territories in the Midwest, Southeast, and Pacific Northwest. She will also spearhead GIG's initiatives focused on equity in hiring, nonprofit transparency, and donor experience optimization.
This leadership move signals a long-term investment in internal talent and ethical practices, particularly critical as the nonprofit sector faces increased scrutiny and funding challenges. Unlike many agencies that rely heavily on subcontracted labor, 100% of GIG USA's fundraising staff are internal employees—a structure that supports greater accountability, comprehensive training, and stronger partner relationships.
"Nonprofits are under more pressure than ever to justify every dollar they spend," said O'Hara. "At GIG USA, we're not just meeting that challenge—we're raising the standard. I'm honored to help lead this next chapter, one built on trust, transparency, and real impact."
Her promotion sends a powerful message to both nonprofit executives and purpose-driven professionals: GIG USA is where fundraising careers thrive—and where mission-focused organizations find a reliable, ethical partner.
About GIG USA: GIG USA is a national face-to-face fundraising agency that partners exclusively with nonprofit organizations to acquire high-quality, long-term donors. With a focus on transparency, ethical practices, and employee development, GIG USA consistently delivers industry-best donor retention, thanks to its fully internal team structure and data-driven approach to field operations. For more information, visit www.whatsthegig.com
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Source: GIG USA
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GIG USA Promotes Rachel O'Hara to Vice President of Fundraising Operations Amid National Expansion
March 25, 2025 at 15:31 PM EDT
