THE ANNUAL BELLAMI SHOWCASE RETURNS SEPTEMBER IN VEGAS

August 06, 2024 at 08:43 AM EDT

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BELLAMI is thrilled to announce the return of The BELLAMI Showcase in Las Vegas September 29th to October 1st 2024. This one-of-a-kind event brings hair stylists and extension artists from around the world together to experience creative inspiration and cutting-edge education. BELLAMI will also honor standout stylists through THE BELLAMIs, the hair extension industry’s only awards for artistic and technical merit.

“We are excited to bring back an event that celebrates the artistry and innovation within the hair extensions industry. It is a unique platform for stylists and extension artists to connect and learn from each other,” says BELLAMI President Mary Burns. “We are the only extension company to host an event this large and this year’s showcase will be the first glimpse into our diverse range of Advanced Education offerings for 2025 and provide a sneak peek into several new innovations including a collection that will expand our offerings to a broader, more inclusive audience.”

The three-day event takes place at The Palms Hotel, Las Vegas, and encompasses informative mainstage presentations, business panels, advanced hands-on classes and networking events including a celebratory party. Event presenters and educators are some of BELLAMI’s most distinguished high profile stylist partners: Hair Extension Master & Business Mogul Eric Vaughn, Luxury Bridal Hair Expert Senada Ceka, Viral-Haircutting Authority Justin Toves-Vincilione, Mega Celebrity Stylist, Andrew Fitzsimons, Certified Financial Educator and Beauty Finance Group Founder, Anna Manukyan and Blonding Specialist, Sabrina Bias. Color artist & expert in curating engaging content Carlos Rojas will serve as Master of Ceremony. Jessica Iozzo and Caitlin Meehan will join the business panel to share their experience building successful businesses out of hair extensions.

The dynamic mainstage presentations and business panels, accessible to all General Admission and VIP guests, will encompass stimulating visuals on cutting edge styling techniques, recounts of the personal journeys from some of our most successful partners, and illuminating discussions on trending topics within the extension business industry. The advanced ‘Look & Learn’ classes will take a deeper dive into these subjects and are available with an additional ticket purchase. Guests can purchase bundled packages to attend up to three courses at a discounted rate.

The ‘Look & Learn’ classes serve as a pilot program for a comprehensive educational series in 2025 and provide real-time feedback on what BELLAMI’s audience is most excited about. This initiative re-engages over 20,000 stylists who have already participated in past BELLAMI Master Classes while attracting a broader audience of extensionists eager to enhance their skills and delve into specific niches within the extensions industry.

Classes include:

In-Depth Education: Stylists will have the opportunity to delve deeper into Main Stage presentations, advancing education with up to three exclusive extension-focused courses in a single day.
Personal Interaction with Industry Leaders: Attendees will enjoy an intimate setting with a maximum of 100-200 participants, a stark contrast to the Main Stage Showcase's 1,000+ audience. This allows up-close and personal interactions with industry leaders who inspire their community on social media.
Exclusive Preview: Participants will get a first look at new educational content that may be added to the Bellami Academy Advanced Education curriculum in 2025. This might be the only chance to experience these courses taught by the masterminds themselves - an opportunity not to be missed.

Topics incorporate:

Mastering Extension Methods with Eric Vaughn

Using Eric’s exclusive professional collection of K-Tip, Flex Weft, and Tape-In extensions, he will showcase his expert techniques in seamlessly mixing shades to achieve flawless blends and transitions. Focusing on precision and innovation, Eric shares insights from years of experience as a distinguished salon owner and hair stylist. This class will offer a first look at some of BELLAMI’s top secret launches.

Bridal Hair & Ultimate Bridal Styling with Senada Ceka

Known for her breathtaking bridal looks, Senada Ceka showcases how to achieve wedding styles of the elite and famous using BELLAMI Silk Seam Clip-in Hair Extensions. This is a rare opportunity to witness the mastery behind her famous Hollywood waves and her unique ability to infuse modern flair in any style.

Cutting Techniques with Justin Toves-Vincilione

Enter the world of flawless haircutting with Justin, one of the industry's most respected and sought-after hairstylists. With his renowned expertise in creating undetectable seamless blends, Justin reveals his unparallelled artistry as he unleashes the innerworkings of some of his greatest cutting masterpieces. Class-goers will leave with an elevated skill set to deliver 100% guaranteed client satisfaction.

Iconic Styling with Dhairius Thomas and Kendall Dorsey

Catch a glimpse into the thrilling life of being a set-stylist to celebrities like Rihanna & Kehlani. These two celebrity stylists share their secrets on how to think on your toes in a fast-paced environment and how to use your long-time fan-favorite products BELLAMI Silk Seam Clip-In Extensions and the latest BELLAMI innovation, "The Ponytail" by BELLAMI x Andrew Fitzsimons.

THE BELLAMIs Awards will take place on Monday, September 30th, 2024, announcing winners across eight categories: Best Transformation Before/After Photo, Best Transformation 1-min Video, Best Under-The-Hood, Best Cut 10-sec Video, Best Editorial Look, Best Bridal Look, Most Innovative Technique, and BELLAMI’s Choice. Winners earn a cash prize of $3,000 each and are celebrated on BELLAMI’s social media channels, email distribution, and Bellamiprofessional.com. THE BELLAMIs are open to all BELLAMI independent stylists, salon owners and educators.

The BELLAMI Showcase and class tickets are available for $149 (Early Bird), $199 (General Admission), $399 (VIP), and $299/Class. Individual and salon bundles are available ranging from $699 to $1,399. For tickets to The BELLAMI Showcase, visit Bellami Awards - BELLAMI PROFESSIONAL.

ABOUT BELLAMI

Founded in 2012, BELLAMI is the #1 hair extension brand in the world with the broadest color assortment in the industry. With complete control over their ethical sourcing, manufacturing and quality processes, BELLAMI ensures sustainability and high-performance with its range of luxurious, full-cuticle 100% Human Remy hair extensions. BELLAMI's products for consumers and salon professionals include clip-in extensions and the four pro hair extension methods - sew-in wefts, tape-ins, keratin tips, i-tips. BELLAMI products are available at BELLAMIHair.com and BELLAMI Beauty Bars across the US. BELLAMI is headquartered in Los Angeles, California.

ABOUT BEAUTY INDUSTRY GROUP

Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT.