BEE&YOU becomes the first bee products company to report carbon and water emissions. Their sustainable beekeeping model supports biodiversity, reduces CO₂, and promotes ethical sourcing, reinforcing their commitment to environmental responsibility.
-- BEE&YOU continues to set new standards in sustainability, becoming the first bee products company globally to officially report its carbon and water emissions. As part of its commitment to environmental responsibility, the company has taken significant steps to measure, reduce, and offset its ecological footprint.
A key initiative driving this commitment is the Contracted Beekeeping Model, which ensures the ethical and traceable sourcing of bee ingredients. Partnering with over 5,000 beekeepers managing 550,000 hives, the company provides beekeepers with new hives, equipment, and training, promoting sustainable beekeeping while securing the long-term health of bee populations. Unlike mass-market brands, BEE&YOU maintains direct control over its sourcing, guaranteeing ingredient purity and quality while actively contributing to environmental conservation.
A Unique Approach to Sustainability
Expanding Bee Populations to Reduce CO₂ Emissions
BEE&YOU’s Contracted Beekeeping Model is more than an ethical sourcing strategy—it is a direct solution to global climate challenges. By increasing the number of healthy bee colonies, BEE&YOU actively supports biodiversity, enhances pollination, and contributes to the global reduction of CO₂ emissions. Healthy bee populations play a crucial role in strengthening ecosystems and increasing plant life, which naturally absorbs carbon dioxide. This initiative not only helps stabilize bee populations but also supports a greener and more sustainable planet, making BEE&YOU a leader in nature-driven climate action.
A Revolutionary Beekeeping Model for a Sustainable Future
BEE&YOU is the only bee products company implementing a unique, sustainable Contracted Beekeeping Model that actively contributes to environmental restoration. By working directly with beekeepers and increasing the number of bee colonies worldwide, the company plays a vital role in protecting biodiversity and combating climate change. A thriving bee population directly impacts plant growth, improves air quality, and helps reduce CO₂ levels globally. With every hive added through this model, BEE&YOU takes a step toward securing the future of both the planet and pollinators, ensuring a cleaner and healthier environment for future generations.
Funda Samancı, Head of Marketing and Business Development, plays a key role in integrating sustainability into BEE&YOU’s marketing strategy. She ensures that eco-conscious values remain central to the brand’s identity, highlighting clean, eco-friendly, and ethically sourced products. Through her strategic leadership, BEE&YOU has positioned itself as a pioneering force in sustainable consumer goods, attracting customers who prioritize transparency, ethical business practices, and environmental responsibility.
BEE&YOU has also obtained multiple certifications reinforcing its sustainability mission. The company holds a Zero Waste Certificate, ensuring all waste is properly sorted at the source, and recyclable materials are sent to licensed facilities. The Green Dot Certification recognizes BEE&YOU’s contributions to environmental sustainability, with measurable achievements such as preventing the cutting of 505 trees since 2018.
Beyond environmental efforts, BEE&YOU is committed to social sustainability. As a Sedex Social Responsibility Certified brand, the company upholds human rights, gender equality, and fair labor practices. Recognizing the importance of measuring its impact, BEE&YOU has calculated its carbon and water footprints for 2023 and is implementing new sustainability projects in 2024 to further reduce emissions.
Looking ahead, BEE&YOU is actively working towards World Fair Trade and B-Corp Certification, reinforcing its status as a leader in sustainable and ethical business practices. Through Funda Samancı’s marketing strategy, sustainability remains a defining pillar of BEE&YOU’s mission, solidifying its role as an industry innovator committed to the well-being of both consumers and the planet.
Contact Info:
Name: Alper Eraslan
Email: Send Email
Organization: BEE&YOU
Website: https://beeandyou.com/
Release ID: 89156163
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