Boris Mizhen has been championing the benefits of big data for some time. If more established brands successfully implement a more personalized experience alongside their aptitude for data management and analysis, impersonal advertising will be over.
-- Marketing expert Boris Mizhen from NYC thinks that ads will be both more appealing and customized in the upcoming year. It’s no secret that ad makers always try new ways of marketing. They do this by using big data combined with increased public opinions, as these two elements are increasingly used in what’s uploaded on mobile devices. This year represents a significant shift toward human-centered branding, highlighted by more innovative social media strategies and highly personalized, dynamic content.
Until recently, most companies were slow to embrace a new customer experience model and were largely uncertain about how to innovate it. Traditionally, the newer, smaller companies ensure a dynamic interaction, capitalizing on platforms like Facebook and Snapchat, and heighten mobile marketing for startups. Next year, larger companies with bigger budgets will incorporate interactive content into their future, as they can harness the power of big data into their advertising strategies. Boris Mizhen has been championing the benefits of big data for some time. If more established brands successfully implement a more personalized experience alongside their aptitude for data management and analysis, impersonal advertising will be over.
Another trend Boris Mizhen is predicting this year is the interaction between the brands themselves. He expects more brand partnerships, noting the stellar success of companies such as Burberry with Japan's top messaging app, LINE, Apple with Hermes, and BMW with Montblanc. “These partnerships were artful and effective, and brands could reach a wider audience.” Mizhen also believes it to be a year in which brands use a subtler format, and agrees with industry experts who call for a more tailored experience. Customizing their products and services to what consumers want rather than forcing an ideology on potential customers it will prove more effective in getting the attention of potential buyers. Softer, inviting colors, fonts, and graphics will take over this year as marketers catch onto the old axiom of 'less is more.' This holds especially true as the business climate moves from large billboards and magazine spreads, into mobile videos and more interactive media content.
Boris Mizhen is an online strategist and entrepreneur who has developed several successful online businesses. His high instinct for innovation and marketing has enabled him to build strong relationships between himself and his clients within the industry. Mizhen draws inspiration from other visionaries such as Elon Musk and Steve Jobs, who he believes have helped shape the modern world through their business endeavors. In addition to his work, he is an active philanthropist and donates much time and capital to his local community. He works tirelessly to benefit organizations including Chabad of the Shoreline and the Jewish Foundation of Greater New Haven. Mizhen is driven to improve the lives of those around him and is committed to continuing his charitable work alongside his business accomplishments in the future.
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