Clear Peak Capital Partners with Ntara

Clear Peak Capital (“Clear Peak”), a private equity firm focused on partnering with growth-oriented businesses in software and IT services, announced that it has partnered with Ntara (“Ntara” or the “Company”), a leader in product experience management (PXM) consulting and solutions.

This partnership marks a significant milestone for Ntara, enabling the company to further scale its PXM services and the delivery of innovative solutions to its global customers. Founded in 1999 by Jeff Morris and Neil Owen, Ntara offers consulting, implementation, and managed services within product information management (PIM), digital asset management (DAM) and digital commerce to consumer brands and manufacturers.

“Over the past 25 years, Ntara has remained committed to delivering world-class experiences to our customers, employees, and partners. We chose to partner with Clear Peak due to their operational expertise and commitment to building upon Ntara’s culture of innovation and growth,” said Morris and Owen in a joint statement.

Luke Schneider, Partner at Clear Peak, remarked, “Ntara has built an industry-leading PXM service offering evidenced by the many tailored solutions they’ve delivered across blue-chip customers and software platforms. The company’s innovation and customer service are top notch, and we are excited to partner with the team in this next phase.”

Donza Worden, Partner at Clear Peak, noted, “Ntara represents the type of company that we at Clear Peak seek to partner with: best-in-class solutions delivered by a high-caliber, experienced team in a growing industry. The Company’s growth and success have been impressive, and we’re thrilled to partner together and support Ntara’s future growth organically and via M&A by adding like-minded businesses into the platform.”

As part of its next phase of growth, Ntara announced two key leadership promotions. Andy Didyk, former SVP of Sales & Marketing, will transition to CEO; and Shane McCown, former SVP of Operations, will transition to COO. Didyk and McCown have been with Ntara for 18 and 24 years, respectively. Morris and Owen will continue to support Ntara as board-level advisors.

In conjunction with the transaction closing, Scott Webb, an industry veteran, will join Ntara’s board of directors. Webb is the former CEO of Avionos, where he grew the organization into a nationally recognized digital consulting firm before a successful exit to Hero Digital, a portfolio company of AEA investors. “I’m excited to partner with Clear Peak and the Ntara team as they enter this next chapter. I look forward to supporting the company’s continued growth and helping build on the strong foundation already in place,” Webb remarked.

This partnership marks Clear Peak’s second investment since its founding in early 2024.

About Clear Peak Capital

Clear Peak Capital is a private equity firm focused on partnering with exceptional growth companies in software and IT services. Clear Peak was founded on the pillars of partnership and value creation to drive operational excellence and scalability within its partner companies. The firm seeks to build relationships with executives and companies who look for Clear Peak to be a value-added partner. For more information, visit www.clearpeak-capital.com.

About Ntara

Ntara offers consulting and implementation services within PIM, DAM, and digital commerce software. Ntara is a leader in PXM strategy and integration for manufacturers, brands, distributors, and retailers. The Company’s services include primary research and PXM roadmapping, architecting, implementation, integration, and customization. The firm also provides full-service support for long-term PXM strategy. Learn more at www.ntara.com.

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