Southern Glazer’s Wine & Spirits Promotes Greg Astle to Executive Vice President, General Manager, Florida

Southern Glazer’s Wine & Spirits (Southern Glazer’s) – the world’s preeminent distributor of beverage alcohol – today announced the promotion of Greg Astle to Executive Vice President, General Manager, Florida, effective immediately.

In this role, Astle will report directly to Patrick Cassidy, Regional President, East Region, and will be responsible for overseeing all business activities in the Florida market, driving performance, and strengthening supplier and customer relationships.

“Greg’s exceptional leadership, deep industry knowledge, and proven ability to drive performance make him the ideal choice to lead our Florida market,” said Cassidy. “Throughout his career, Greg has demonstrated a relentless focus on delivering results, building strong partnerships, and developing talent. I am confident that under his leadership, our Florida business will continue to thrive.”

Astle has an impressive 32-year career within the beverage alcohol industry. He joined Southern Glazer’s in 2011 as Vice President, Trade Marketing for Coastal Wine & Spirits of Florida. In 2016, he was promoted to Vice President, Commercial Operations for the Transatlantic Wine & Spirits Division, overseeing teams across North America. From 2019 to 2022, he served as Vice President, Commercial Operations for Florida, leading a multi-functional team responsible for Trade Development, Strategy, Finance and Pricing, and Business Intelligence. In his most recent role as Vice President, General Manager of South Florida, Astle worked closely with his team to optimize performance and strengthen supplier relationships. Before joining Southern Glazer’s, Astle held senior roles at E. & J. Gallo Winery and Diageo North America over 17 years, gaining experience in sales, marketing, and management.

“We are excited to see how Greg will continue to elevate our business in Florida,” said John Wittig, Chief Commercial Officer, Southern Glazer’s. “His extensive experience across sales and commercial operations, coupled with his deep understanding of the Florida market, positions him to deliver exceptional results for our suppliers and customers. He’s the perfect candidate for the role.”

An announcement for Astle’s replacement is forthcoming.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.

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Southern Glazer’s today announced the promotion of Greg Astle to Executive Vice President, General Manager, Florida, effective immediately.