SimpleTire and Car Talk Prepare Drivers for Winter This Fall Car Care Month

October 10, 2025 at 12:00 PM EDT

SimpleTire, a top-ranked online tire retailer that is part of the Dealer Tire Family of Companies, is once again teaming up with leading automotive authority Car Talk to educate drivers and promote road safety during the Car Care Council’s Fall Car Care Month this October.

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SimpleTire and Car Talk help drivers “tread wisely” into winter this Fall Car Care Month.

As temperatures drop and road conditions become more unpredictable, SimpleTire and Car Talk are sharing seasonal car care tips, expert advice, and exclusive savings to help drivers "tread wisely into winter" before snow, sleet, and ice hit the roads. This year's content blends lighthearted reminders with serious advice about winter safety, emphasizing that a little maintenance now can prevent bigger problems later.

“Fall Car Care Month is a great reminder that even the smallest seasonal preparations can make a big difference before winter hits," said Julie Bausch Lent, Managing Editor at Car Talk. "Car Talk is always encouraging drivers to be proactive. Test your battery, top off your fluids, check your heat, wipers, and tires, including the spare, if you have one. It's a lot easier and more cost-effective than waiting until you're stuck in a snowstorm with a frozen windshield and bald tires. We’re excited to continue our collaboration with SimpleTire to help get this message out in a way that's practical and fun."

To support the campaign, SimpleTire is offering up to 20% off during its Tire Care Sale until Oct. 26, 2025, making it easier for drivers to replace worn-out tires or upgrade to winter, all-weather, or all-season sets.

What Tires Are Right for You This Winter?

Not all tires are created equal, especially when temperatures drop. Here's what the experts recommend based on the winter weather conditions where you drive:

Snowy, icy winters: Winter tires offer the best traction and braking in snow, slush, and freezing temperatures.
Moderate cold with occasional snow: All-weather tires are a smart year-round option with winter certification and better cold-weather grip than all-season tires.
Mild or coastal climates: All-season tires may suffice in areas where temperatures rarely dip below freezing and snowfall is rare, but ensure your tread is in great condition.

"Not all winter driving looks the same, which is why choosing the right tires really depends on where you live," said Nicole Wakelin, Automotive Journalist and Car Talk Staff Writer. "If you're facing snowy mornings in Minnesota, winter tires are a must. For drivers in milder climates like the Carolinas or Pacific Northwest, an all-weather tire might be a better year-round fit."

Simple Steps to Get Winter Ready

Whether you're planning a snowy road trip or prepping for your daily commute, these Fall Car Care Month tips will help protect your vehicle and everyone in it:

Check tire tread and pressure: Cold temperatures lower tire pressure and reduce traction. Upgrade to winter or all-weather tires if needed.
Inspect your brakes: Look out for squeaking, grinding, or sluggish stopping.
Test your battery: Cold weather can shorten battery life. If it’s more than three years old, consider a replacement.
Replace wiper blades and washer fluid: Visibility is critical in sleet and snow.
Top off antifreeze and check the heating system: A working heater is a safety essential.
Inspect all lights: Ensure headlights, brake lights, and turn signals are working and clear of fog or dirt.
Pack a winter emergency kit: Include blankets, a flashlight, jumper cables, a scraper, and non-perishable snacks.

"Fall Car Care Month is the perfect time to think ahead," said Kenny Pratt, President at SimpleTire. "We're making it easy for drivers to save on top tire brands while giving them the education they need to make informed choices that will keep their families safe through the winter."

Throughout October, SimpleTire and Car Talk will publish educational content, checklists, insights, and lighthearted reminders across their social media platforms to keep tire maintenance top of mind for drivers. Follow @simple_tire and @car_talk to stay tuned, and check out www.simpletire.com to find great deals on new tires from over 300 top tire brands while supplies last.

About SimpleTire

Based in Philadelphia, SimpleTire is an online tire retailer dedicated to relentlessly reinventing tire replacement to make it "way simple, way better." The company's business model connects independent tire distributors and 25,000 installation partners nationwide into a seamless e-commerce network, offering customers access to an unparalleled inventory of tires from hundreds of brands and a comprehensive tire replacement experience. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various specialties. For more information, visit www.simpletire.com.

SimpleTire Awards & Accolades

About Car Talk

Car Talk, the Peabody Award-winning automotive radio show on NPR, was created by Ray Magliozzi and his late brother, Tom. Car Talk remains a trusted voice in automotive and continues the 45-year tradition of providing entertaining, informative car content and honest advice in the industry. Car Talk also produces the nationally-syndicated Dear Car Talk series, the popular website CarTalk.com, the Car Talk Podcast, associated social media channels, and a thriving Vehicle Donation Program. Known for its hilarious and brutally honest approach to automotive and car repair, Car Talk has engendered tens of millions of loyal followers who otherwise find car buying and repair a challenging experience. For more information, visit www.cartalk.com.

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"We're making it easy for drivers to save on top tire brands while giving them the education they need to make informed choices that will keep their families safe through the winter." - Kenny Pratt, President at SimpleTire