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Comcast Digital Equity Initiatives Designed to Help Give Atlantans “Unlimited Possibilities”

Comcast RISE designed to help small business owners thrive, boost entrepreneurship in Atlanta

Eligible businesses can apply May 1-31 for a grant package; 100 recipients will be selected

Comcast today announced it will award grant packages to 100 small businesses in and around Metro Atlanta as part of its Comcast RISE program. Comcast RISE’s goal is to support the growth of small businesses in locations across metro Atlanta and surrounding areas while advancing digital literacy and equity. The grants will include resources and programs designed to help bring digital equity closer to reality in Atlanta, including business coaching sessions, education resources, a $5,000 monetary grant, creative production, media schedules, and technology makeovers.

This press release features multimedia. View the full release here:

Pinky Cole, Founder & CEO, Slutty Vegan ATL, Bar Vegan and The Pinky Cole Foundation; Jay Bailey, President & CEO, Russell Innovation Center (RICE); Samir Abdullahi, Director of Economic Development, Fulton County and Select Fulton; Mike McArdle, Regional Senior Vice President, Comcast Big South Region (Photo: Business Wire)

Pinky Cole, Founder & CEO, Slutty Vegan ATL, Bar Vegan and The Pinky Cole Foundation; Jay Bailey, President & CEO, Russell Innovation Center (RICE); Samir Abdullahi, Director of Economic Development, Fulton County and Select Fulton; Mike McArdle, Regional Senior Vice President, Comcast Big South Region (Photo: Business Wire)

Digital equity is achieved when people have access to affordable internet, a computer and the digital skills and resources they need to succeed in school, work and business, regardless of which part of Atlanta they live in or how much money they make.

“Deep, long-term investments are needed in our communities to make digital equity a reality in Atlanta,” said Atlanta Mayor Andre Dickens. “Programs like Comcast RISE can help close the digital divide and help entrepreneurs grow their businesses, in turn, helping to further grow Atlanta’s economy.”

Atlanta-based small businesses can apply to receive packages through Comcast RISE that include:

  • COACHING SESSIONS – Business assessment and coaching that provide business owners with recommendations on how to help grow their businesses.
  • EDUCATION RESOURCES – 12-month access to online entrepreneurship courses, learning modules and resources for small business owners.
  • MONETARY GRANT – $5,000 monetary grant.
  • CREATIVE PRODUCTION & MEDIA – Professionally produced 30-second TV commercial, a 180-day linear media schedule, and a media strategy consultation. (Taxes and other fees may apply for production and media services.)
  • TECHNOLOGY MAKEOVER – Computer equipment and Internet, Voice and Cybersecurity services for 12 months. (Taxes and other fees may apply for tech makeover services.)

In addition, any small business owner can visit the Comcast RISE destination on X1 featuring aggregated small business news, tips, insights, and more. Just say “Comcast RISE” into the voice remote.

Comcast RISE is part of Project UP, the company’s $1 billion commitment to advance digital equity through programs and community partnerships that connect people to the Internet, advance economic mobility and open doors for the next generation of innovators, entrepreneurs, storytellers and creators.

More information and the application to apply for the grant program are available at The application period will be open May 1 – May 31.

“At Comcast, we want people to have unlimited possibilities. Project UP’s goal is to provide services and support programs designed to close the digital divide, teach digital skills and promote entrepreneurship,” said Melinda Little, Vice President of Government Affairs and Community Investment. “The initiatives and support we’re announcing today build on our more-than-decade-long local efforts to close the digital divide and will advance digital equity in Atlanta.”

History of support and partnership in Atlanta

Comcast has been leading, supporting and partnering with local non-profits, government agencies and other partners on digital equity initiatives in Atlanta for over a decade. In the last three years alone, Comcast has made more than $48.5 million in donations to Atlanta-based organizations and initiatives focused on digital equity. In addition, since 2011, Comcast has connected more than one million low-income Georgians to the Internet at home through its Internet Essentials program, which provides low-cost broadband Internet service to eligible low-income families. Comcast has also opened 12 Lift Zones in Atlanta. Lift Zones are safe spaces in community-based organizations that provide free Internet access. Students can come to Lift Zones to do schoolwork. Adults can come to build digital skills, access healthcare and other services and search for jobs.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit for more information.

About Comcast Business

Comcast Business offers a broad suite of technology solutions to keep businesses of all sizes ready for what’s next. With a range of offerings including connectivity, secure networking, advanced cybersecurity, and unified communications solutions, Comcast Business is partnering with business and technology leaders across industries and integrating Masergy, a leader in software defined networking, to help drive businesses forward. Backed by a next-generation network, Comcast Business has been recognized for its growth, innovation, and leadership in global secure networking. For more information, visit or call 800-501-6000. Follow on Twitter @ComcastBusiness and on other social media networks at

About Effectv

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multiscreen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 30 million owned and represented subscribers. For more information, visit


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