SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                  FORM 11-K

                                ANNUAL REPORT
                       PURSUANT TO SECTION 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934
 (Mark One):
  [X]  ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE
       ACT OF 1934 [NO FEE REQUIRED, EFFECTIVE OCTOBER 7, 1996]
 
       For the fiscal year ended December 31, 2004

  [ ]  TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
       EXCHANGE ACT OF 1934 [NO FEE REQUIRED]
 
       For the transition period from ____________ to ____________

                       Commission file number:  0-19133

       A. Full title of the plan and the address of the plan, if different
          from that of the issuer named below:

                    FIRST CASH 401(k) PROFIT SHARING PLAN

       B. Name of issuer of the securities held pursuant to the plan and the
          address of its principal executive office:

                     FIRST CASH FINANCIAL SERVICES, INC.
                          690 East Lamar, Suite 400
                           Arlington, Texas  76011



                    FIRST CASH 401(k) PROFIT SHARING PLAN

                                    INDEX



 Report of Independent Registered Public Accounting Firm

 Financial Statements:
  Statements of Net Assets Available for Benefits
  Statement of Changes in Net Assets Available for Benefits
  Notes to Financial Statements

 Supplemental Schedule:
  Schedule H, Line 4i - Schedule of Assets (Held at End of Year)





           REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


 To the Administrative Committee
 First Cash 401(k) Profit Sharing Plan
 Arlington, Texas

 We have  audited the  accompanying statements  of net  assets available  for
 benefits of the  First Cash 401(k)  Profit Sharing Plan  (the "Plan") as  of
 December 31, 2004  and  2003,  and  the related statement of changes in  net
 assets available for benefits for the  year ended  December 31, 2004.  These
 financial statements are the responsibility  of the  Plan's management.  Our
 responsibility is to express an opinion on these financial statements  based
 on our audits.

 We conducted our  audits in accordance  with the  auditing standards of  the
 Public Company Accounting Oversight Board (United States).  Those  standards
 require that we plan  and perform the audit  to obtain reasonable  assurance
 about whether the  financial statements are  free of material  misstatement.
 An audit includes consideration of internal control over financial reporting
 as a  basis for  designing  audit procedures  that  are appropriate  in  the
 circumstances, but  not for  the purpose  of expressing  an opinion  on  the
 effectiveness of  the  Plan's  internal control  over  financial  reporting.
 Accordingly, we express no such opinion.  An audit includes examining, on  a
 test basis, evidence supporting the amounts and disclosures in the financial
 statements.  An audit also includes assessing the accounting principles used
 and significant  estimates made  by management,  as well  as evaluating  the
 overall financial statement presentation.  We  believe our audits provide  a
 reasonable basis for our opinion.

 In our opinion, the financial statements referred to above present fairly in
 all  material  respects,  the net assets available for benefits of the First
 Cash 401(k) Profit Sharing Plan  as  of  December 31, 2004 and 2003, and the
 related statement of changes in its net assets  available  for  benefits for
 the year ended December 31, 2004 in conformity with United States  generally
 accepted accounting principles.

 Our  audits  were  performed  for  the  purpose of forming an opinion on the
 basic financial  statements  taken as  a whole.  The  supplemental  schedule
 of  assets  held for  investment  purposes at December 31, 2004 is presented
 for the  purpose  of additional analysis  and  is  not  a  required  part of
 the basic  financial statements but  is supplementary  information  required
 by the  Department  of  Labor's Rules  and  Regulations  for  Reporting  and
 Disclosure under  the Employee Retirement Income Security Act of 1974.  This
 supplemental  schedule  is the responsibility of the Plan's management.  The
 supplemental schedule has been subjected  to the auditing procedures applied
 in the audit of the  basic  financial  statements  and,  in our opinion,  is
 fairly  stated  in all  material respects in relation to the basic financial
 statements taken as a whole.


 /S/ HEIN & ASSOCIATES LLP

 Dallas, Texas
 May 20, 2005



                    FIRST CASH 401(k) PROFIT SHARING PLAN

               STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS


                                                             DECEMBER 31,
                                                      -----------------------
                                                         2004         2003
                                                      ----------   ----------
 ASSETS:
  Investments, at fair value:
   Mutual funds                                      $ 1,534,480  $ 1,235,564
   Money market funds                                  1,289,646    1,127,517
   First Cash Financial Services, Inc. common stock    4,031,237    2,533,275
   Participant loans                                     577,352      324,358
                                                      ----------   ----------
           Total investments                           7,432,715    5,220,714

  Contributions receivable:
   Participant                                            63,894       57,324
   Employer                                               17,885       16,196
                                                      ----------   ----------
           Total contributions receivable                 81,779       73,520

  Other                                                    2,547        2,572
                                                      ----------   ----------
           Total assets                                7,517,041    5,296,806

 LIABILITIES:
  Refundable contributions                                45,499       33,207
                                                      ----------   ----------
           Net assets available for benefits         $ 7,471,542  $ 5,263,599
                                                      ==========   ==========

           See accompanying notes to these financial statements.




                    FIRST CASH 401(k) PROFIT SHARING PLAN

          STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS

                         YEAR ENDED DECEMBER 31, 2004


 ADDITIONS TO NET ASSETS ATTRIBUTABLE TO:
  Investment income:
   Net appreciation in fair value of investments                  $ 1,549,677
   Interest and dividends                                              87,488
                                                                   ----------
           Net investment income                                    1,637,165

  Contributions:
   Employer                                                           249,465
   Participant, including rollovers                                   869,147
                                                                   ----------
                                                                    1,118,612
                                                                   ----------
           Total additions                                          2,755,777

 DEDUCTIONS FROM NET ASSETS ATTRIBUTABLE TO:
  Benefits paid directly to participants                              494,976
  Loans paid off as part of a distribution                             39,658
  Other                                                                13,200
                                                                   ----------
           Total deductions                                           547,834
                                                                   ----------
 INCREASE IN NET ASSETS AVAILABLE FOR BENEFITS                      2,207,943

 NET ASSETS AVAILABLE FOR BENEFITS:
  Beginning of year                                                 5,263,599
                                                                   ----------
  End of year                                                     $ 7,471,542
                                                                   ==========

            See accompanying notes to these financial statements.



                    FIRST CASH 401(k) PROFIT SHARING PLAN
                        NOTES TO FINANCIAL STATEMENTS
                          DECEMBER 31, 2004 AND 2003


 1. DESCRIPTION OF PLAN
    -------------------
   The following  description of the  First Cash 401(k)  Profit Sharing  Plan
   (the  "Plan") provides  only  general  information.  For a  more  complete
   description of  the Plan's provisions,  participants should  refer to  the
   Plan agreement.

   General
   -------
   The Plan is a  salary deferral plan covering substantially all  U.S.-based
   employees of  First Cash Financial  Services, Inc. (the  "Company"  or the
   "Employer") who have completed one year of service with the  Company.  The
   Plan  is subject  to  the provisions  of  the Employee  Retirement  Income
   Security Act of 1974 (ERISA).

   Contributions
   -------------
   Each year, participants may contribute to the Plan an amount up to 15%  of
   their annual compensation.  Each  participant's annual contribution  shall
   not  exceed the  maximum  amount allowed  for  deferral for  U.S.  federal
   income taxes,  which was  generally $13,000  for 2004.  The  amount  of  a
   participant's  annual compensation  that may  be  taken into  account  for
   purposes  of  determining the  Company's  matching  contribution  for  any
   purpose under the Plan shall  not exceed an amount prescribed annually  by
   the IRS.  The Company contributes  to the Plan a matching amount equal  to
   50%  of  the  first  3%  of  the  participant's  annual  compensation that
   is  contributed  to  the  Plan.  In  addition,  a  special   discretionary
   contribution as  determined by the Company  may be contributed, pro  rata,
   based  upon  each  participating  employee's  compensation  to  the  total
   compensation of  all participating  employees.  No  such contribution  was
   made for 2004.

   If a participant makes a contribution  during any year in an amount  which
   exceeds the  maximum amount allowed under  IRS rules pertaining to  highly
   compensated  employees, the  contribution  is refunded  and  the  matching
   Company contribution  on such additional  participant contribution may  be
   forfeited  by  the  participant  and  applied  to  reduce  the  employer's
   matching contribution  to the  Plan  for  the following  year.  Management
   believes that the Plan is  in compliance with the funding requirements  of
   ERISA.

   Participant Accounts
   --------------------
   Each   participant's   account  is   credited   with   the   participant's
   contribution,  allocations of  the  Company's matching  contributions  and
   Profit  Sharing contributions,  if applicable.  Forfeitures  of  the  non-
   vested portion of  terminated participants' accounts may be applied  first
   to payment of  plan administrative expenses and any remaining  forfeitures
   will be  used to reduce  future Company contributions  to  the  Plan.  The
   various  participant  allocations  are  based  on  a  percentage  of   the
   participant's  elective deferral  or  compensation in  relation  to  total
   compensation of participants, as defined in the Plan agreement.

   Vesting
   -------
   Participants  are immediately  vested  in their  contributions  (including
   rollovers)  plus  actual earnings  thereon.  Vesting in  the remainder  of
   their accounts is generally based on years of continuous service with  the
   Company.  Effective  January 1, 2001, the Plan  was amended and defined  a
   year of  service for  vesting purposes to  be a  twelve consecutive  month
   period  ending  on each anniversary of  a participant's  date of  hire.  A
   participant  is 100%  vested  after  six  years  of  credited  service.  A
   participant  is  also  100%  vested  upon  reaching retirement  age  or if
   employment is  terminated by reason of  total and permanent disability  or
   death.

   Investment Options
   ------------------
   Upon  enrollment into  the  Plan, a  participant  may direct  his  or  her
   employee contributions in any  increment to the Company's common stock  or
   any  of the  mutual  fund investment  options  offered by  Frontier  Trust
   Company,  the  custodian  of  the  Plan.   Participants   may  change  the
   allocation of their existing funds and future contributions at any time.

   Payment of Benefits
   -------------------
   Participants whose  employment terminates  for any  reason (except  death)
   are generally entitled to receive  the vested portion of their account  in
   the form  of a lump  sum or installment  distribution payable  in  cash or
   property.  Certain  participants  may  be  eligible  to  receive  benefits
   in  the  form  of  annuity  payments.  There  were  no benefits payable to
   participants at December 31, 2004 and December 31, 2003.

   Participant Loans
   -----------------
   A participant  may apply to the  plan administrator for  a loan under  the
   Plan.  All  loans  made  by  the  trustees  shall  be subject to the terms
   and  conditions  set  forth  in the  Plan Document  and  Trust  Agreement.
   Participants  may  borrow  up to  one-half  of  the  participant's  vested
   account  balance  or $50,000, whichever  is less.  The loans  will bear  a
   reasonable rate  of interest based  upon prevailing  commercial rates  for
   loans of similar  types.  Repayments of  the loan balance, plus  interest,
   are made  bi-weekly through after-tax  payroll deductions,  not to  exceed
   five years, unless  the loan was obtained to acquire  a home, then over  a
   reasonable period  of time as  determined by the  trustee.  A  participant
   may have up to two loans  outstanding at any one time.  Participant  loans
   are collateralized by the respective participant accounts.

   Forfeitures
   -----------
   Participants  who terminate  employment prior  to  being fully  vested  in
   Company matching  contributions forfeit non-vested  amounts.  At  December
   31,  2004,  there  were  approximately  $56,000  of  forfeited  non-vested
   accounts.  Forfeitures of  Company  matching  contributions  are  used  to
   reduce  future  Company  contributions  to  the  Plan.  In  2004,  Company
   matching  contributions  were   reduced  by  approximately  $49,000   from
   forfeited,  non-vested  accounts.  Forfeitures  of  discretionary  Company
   contributions are reallocated among all remaining participants.

   Administrative Fees
   -------------------
   The Company  has paid, at its  discretion, the administrative expenses  of
   the  Plan.  Administrative expenses  incurred in  2004 were  approximately
   $43,000.

   Tax Status
   ----------
   The  Internal Revenue  Service ("IRS")  has  determined and  informed  the
   Company by a letter dated November 27, 2001, that the Plan is designed  in
   accordance with applicable sections of the Internal Revenue Code.


 2. SUMMARY OF ACCOUNTING POLICIES
    ------------------------------

   Basis of Accounting
   -------------------
   The financial statements and supplemental schedules are prepared on the
   accrual basis of accounting.

   Valuation of Investments
   ------------------------
   Shares  of registered  investment companies  are valued  at quoted  market
   prices which represent the net asset  value of shares held by the Plan  at
   year-end.  Equity securities are valued at fair value using quoted  market
   prices.  Participant  loans  and  investments in  money market  funds  are
   stated  at  cost,  which  approximates  fair  value.   Reinvested  income,
   accrued interest  and dividends  are reflected  as additions  to the  cost
   basis  of the  investments.  Investment  transactions  are recorded  on  a
   trade-date basis.

   Payment of Benefits
   -------------------
   Benefits are recorded  when paid.  Benefits  due to participants who  have
   elected to  withdraw from the Plan  but have not  been paid, are  deducted
   from net assets available for benefits.  Amounts allocated to  withdrawing
   participants at December 31, 2004 were immaterial.

   Use of Estimates
   ----------------
   The  preparation  of  financial  statements   in  conformity  with  United
   States  generally  accepted  accounting  principles  as applied to defined
   contribution  employee benefit  plans requires  the Plan's  management  to
   make estimates and assumptions  that affect the amounts reported in  these
   financial statements and accompanying notes.  Actual results could  differ
   from those estimates.


 3. INVESTMENTS
    -----------

   Investments, at fair value, consisted of the following as of December 31:

                                                        2004            2003
                                                      ---------      ---------
   Mutual Funds:
    Merrill Lynch Fundamental Growth Fund Class
      A in 2004 and Class B in 2003                  $  294,372 (a) $  267,041
    Merrill Lynch Basic Value Fund Class
      A in 2004 and Class B in 2003                     297,086        242,420
    Merrill Lynch Global Allocation Fund Class
      A in 2004 and Class B in 2003               (a)   417,714 (a)    304,775
    Merrill Lynch FD Core Bond Class
      A in 2004 and Class B in 2003                     175,611        192,075
    MFS Massachusetts Investors Trust Class B                 0         86,760
    Oppenheimer Small Cap Value Fund Class A             29,686              0
    Davis New York Venture Fund Class
      A in 2004 and Class B in 2003                     320,011        142,493
                                                      ---------      ---------
                                                      1,534,480      1,235,564

   Money Market Fund:
     Merrill Lynch Retirement Preservation Trust (a)  1,289,646 (a)  1,127,517
   First Cash Financial Services, Inc.
     common stock                                (a)  4,031,237 (a)  2,533,275
   Participant loans                             (a)    577,352 (a)    324,358
                                                      ---------      ---------
                                                     $7,432,715     $5,220,714
                                                      =========      =========

   (a) Represents 5% or more of the Plan's net assets.

   During  2004,  the  Plan's investments  (including  gains  and  losses  on
   investments,  bought  and  sold,   as  well  as  held  during  the   year)
   appreciated in value by $1,549,677 as follows:

      Mutual Funds                                      $   109,289
      First Cash Financial Services, Inc. common stock    1,440,388
                                                         ----------
                                                        $ 1,549,677
                                                         ==========

 4. PLAN TERMINATION
    ----------------
   Although it  has not expressed any  intent to do so,  the Company has  the
   right  under the  Plan agreement  to  terminate the  Plan subject  to  the
   provisions  of  ERISA.  In  the event  of Plan  termination,  participants
   become 100% vested in their accounts.



                    FIRST CASH 401(k) PROFIT SHARING PLAN

         SCHEDULE H, LINE 4i - SCHEDULE OF ASSETS (HELD AT END OF YEAR)

                    EIN:  75-2237318     Plan Number: 001

                              DECEMBER 31, 2004

 (a)         (b)                         (c)                 (d)       (e)
                              DESCRIPTION OF INVESTMENT
                               INCLUDING MATURITY DATE,
      IDENTITY OF ISSUER,         RATE OF INTEREST,
      BORROWER, LESSOR OR         COLLATERAL PAR OR                  CURRENT
      SIMILAR PARTY                 MATURITY VALUE          COST      VALUE
      --------------------   ----------------------------   ----   ----------
      Mutual Funds:
        Merrill Lynch        Fundamental Growth Fund         **    $  294,372
        Merrill Lynch        Basic Value Fund                **       297,086
        Merrill Lynch        Global Allocation Fund          **       417,714
        Merrill Lynch        FD Core Bond Portfolio          **       175,611
        Oppenheimer          Small Cap Value Fund            **        29,686
        Davis New York       Venture Fund                    **       320,011

      Money Market Fund:
        Merrill Lynch        Retirement Preservation Trust   **     1,289,646

  *   First Cash Financial
      Services, Inc.         Common stock                    **     4,031,237

  *   Loans to participants   5.5% - 9.5% interest and
                              varying maturities                      577,352
                                                                   ----------
          Total investments                                       $ 7,432,715
                                                                   ==========

 (a) This column will have an asterisk on each line which is identified as
     a party-in-interest to the Plan.  Frontier Trust Company acted as the
     Plan's custodian through December 31, 2004.

 (d) This column will have two asterisks on each line to indicate historical
     cost information omitted as permitted for participant directed
     transactions under an individual account plan.


         See Independent Registered Public Accounting Firm's Report.



                    FIRST CASH 401(k) PROFIT SHARING PLAN

                             REQUIRED INFORMATION

 ITEM 1  Not Applicable.

 ITEM 2  Not Applicable.

 ITEM 3  Not Applicable.

 ITEM 4  Financial Statements and Exhibits

    (a)  Financial Statements

        Financial statements and supplemental schedule prepared in accordance
        with the financial reporting requirements of ERISA filed hereunder
        are listed on page 2 hereof in the Table of Contents, in lieu of the
        requirements of Items 1 to 3 above.
   
    (b)  Exhibits:

        23     Consent of Independent Registered Public Accounting Firm

        32.1   Certification of Plan Administrator



                                 SIGNATURES

 Pursuant to the  requirements of the  Securities Exchange Act  of 1934,  the
 Plan Administrative Committee that administers the Plan has duly caused this
 Annual Report to be  signed on its behalf  by the undersigned hereunto  duly
 authorized.

 Date: June 28, 2005
                                     
                                 FIRST CASH 401(k) PROFIT SHARING PLAN

                                 By: /s/ Rick Wessel
                                     ------------------
                                     Plan Administrator