SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                  FORM 11-K

                                ANNUAL REPORT
                       PURSUANT TO SECTION 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

 (Mark One):

  [X]  ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE
       ACT OF 1934 [NO FEE REQUIRED, EFFECTIVE OCTOBER 7, 1996]

       For the fiscal year ended December 31, 2003

  [ ]  TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
       EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

       For the transition period from ____________ to ____________

                       Commission file number:  0-19133

       A. Full title of the plan and the address of the plan, if different
          from that of the issuer named below:

                    FIRST CASH 401(k) PROFIT SHARING PLAN

       B. Name of issuer of the securities held pursuant to the plan and the
          address of its principal executive office:

                     FIRST CASH FINANCIAL SERVICES, INC.
                          690 East Lamar, Suite 400
                           Arlington, Texas  76011



                    FIRST CASH 401(k) PROFIT SHARING PLAN

                                    INDEX

                                                                     Page
                                                                     ----
 Independent Auditor's Report......................................    1

 Financial Statements:
  Statements of Net Assets Available for Benefits .................    2
  Statement of Changes in Net Assets Available for Benefits .......    3
  Notes to Financial Statements ...................................    4

 Supplemental Schedule:
  Schedule H, Line 4i - Schedule of Assets (Held at End of Year)...   S-1





                         INDEPENDENT AUDITOR'S REPORT


 To the Administrative Committee
 First Cash 401(k) Profit Sharing Plan
 Arlington, Texas

 We have  audited the  accompanying statements  of net  assets available  for
 benefits of First Cash  401(k) Profit Sharing Plan  as of December 31,  2003
 and 2002,  the related  statement of  changes in  net assets  available  for
 benefits for the year ended December 31, 2003 and the supplemental schedule.
 These financial statements and schedule are the responsibility of the Plan's
 management.  Our responsibility is to express an opinion on these  financial
 statements and schedule based on our audits.

 We conducted our audits in accordance  with the generally accepted  auditing
 standards as established by the Auditing Standards Board (United States) and
 in accordance with the auditing standards  of the Public Company  Accounting
 Oversight Board (United States).  Those  standards require that we plan  and
 perform the audit to obtain reasonable assurance about whether the financial
 statements  and  schedule  are  free  of  material  misstatement.  An  audit
 includes examining, on  a test basis,  evidence supporting  the amounts  and
 disclosures  in  the  financial  statements  and  schedule.  An  audit  also
 includes assessing the accounting principles used and significant  estimates
 made by management, as  well as evaluating  the overall financial  statement
 presentation.  We  believe our  audits provide  a reasonable  basis for  our
 opinion.

 In our  opinion, the  financial statements  and schedule  referred to  above
 present fairly  in  all material  respects,  the net  assets  available  for
 benefits of First Cash  401(k) Profit Sharing Plan  as of December 31,  2003
 and 2002 and the changes  in its net assets  available for benefits for  the
 year ended December 31,  2003 in conformity  with the accounting  principles
 generally accepted in the United States of America.


 /S/ HEIN & ASSOCIATES LLP

 Dallas, Texas
 May 25, 2004


                    FIRST CASH 401(k) PROFIT SHARING PLAN

               STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS


                                                             DECEMBER 31,
                                                      -----------------------
                                                         2003         2002
                                                      ----------   ----------
 ASSETS:
  Investments, at fair value:
   Mutual funds                                      $ 1,235,564  $   749,416
   Money market funds                                  1,127,517      419,769
   First Cash Financial Services, Inc. common stock    2,533,275    1,378,766
   Participant loans                                     324,358      188,426
                                                      ----------   ----------
           Total investments                           5,220,714    2,736,377
                                                      ----------   ----------

  Contributions receivable:
   Participant                                            57,324       50,497
   Employer                                               16,196       14,664
                                                      ----------   ----------
           Total contributions receivable                 73,520       65,161

  Cash                                                         -          810
  Other                                                    2,572        2,543
                                                      ----------   ----------
           Total assets                                5,296,806    2,804,891

 LIABILITIES:
  Refundable contributions                                33,207       28,907
                                                      ----------   ----------
           Net assets available for benefits         $ 5,263,599  $ 2,775,984
                                                      ==========   ==========

           See accompanying notes to these financial statements.


                    FIRST CASH 401(k) PROFIT SHARING PLAN

         STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS

                        YEAR ENDED DECEMBER 31, 2003


 ADDITIONS TO NET ASSETS ATTRIBUTABLE TO:
  Investment income:
    Net appreciation in fair value of investments                 $ 1,948,480
    Interest and dividends                                             56,170
                                                                   ----------
           Net investment income                                    2,004,650

  Contributions:
   Employer                                                           213,777
   Participant, including rollovers                                   720,172
   Other                                                                2,636
                                                                   ----------
                                                                      936,585
                                                                   ----------

           Total additions                                          2,941,235

 DEDUCTIONS FROM NET ASSETS ATTRIBUTABLE TO:
  Benefits paid directly to participants                              419,563
  Loans paid off as part of a distribution                             30,524
  Other                                                                 3,533
                                                                   ----------
           Total deductions                                           453,620
                                                                   ----------

 INCREASE IN NET ASSETS AVAILABLE FOR BENEFITS                      2,487,615

 NET ASSETS AVAILABLE FOR BENEFITS:
  Beginning of year                                                 2,775,984
                                                                   ----------

  End of year                                                     $ 5,263,599
                                                                   ==========


           See accompanying notes to these financial statements.



                    FIRST CASH 401(k) PROFIT SHARING PLAN
                        NOTES TO FINANCIAL STATEMENTS
                          DECEMBER 31, 2003 AND 2002


 1. DESCRIPTION OF PLAN
    -------------------
   The following  description of the  First Cash 401(k)  Profit Sharing  Plan
   (the  "Plan") provides  only  general  information.  For a  more  complete
   description of  the Plan's provisions,  participants should  refer to  the
   Plan agreement.

   General
   -------
   The Plan is a  salary deferral plan covering substantially all  U.S.-based
   employees of  First Cash Financial  Services, Inc. (the  "Company" or  the
   "Employer") who have completed one year of service with the Company.   The
   Plan  is subject  to  the provisions  of  the Employee  Retirement  Income
   Security Act of 1974 (ERISA).

   Contributions
   -------------
   Each year, participants may contribute to the Plan an amount up to 15%  of
   their annual compensation.   Each participant's annual contribution  shall
   not  exceed the  maximum  amount allowed  for  deferral for  U.S.  federal
   income taxes, which was $12,000 for  2003.  The amount of a  participant's
   annual  compensation  that  may  be  taken  into account  for  purposes of
   determining the Company's matching contribution  for any purpose under the
   Plan shall  not exceed  an amount  prescribed annually  by  the  IRS.  The
   Company contributes  to the Plan  a matching amount  equal to  50%  of the
   first  3% of the  participant's annual compensation that is contributed to
   the Plan.  In addition, a special discretionary contribution as determined
   by the Company may be contributed, pro rata, based upon each participating
   employee's  compensation to  the total  compensation of  all participating
   employees.  No such contribution was made for 2003.

   If a participant makes a contribution  during any year in an amount  which
   exceeds the  maximum amount allowed under  IRS rules pertaining to  highly
   compensated  employees, the  contribution  is refunded  and  the  matching
   Company contribution  on such additional  participant contribution may  be
   forfeited  by  the  participant  and  applied  to  reduce  the  employer's
   matching contribution  to the  Plan for  the following  year.   Management
   believes that the Plan is  in compliance with the funding requirements  of
   ERISA.

   Participant Accounts
   --------------------
   Each   participant's   account  is   credited   with   the   participant's
   contribution,  allocations of  the  Company's matching  contributions  and
   Profit  Sharing contributions,  if applicable.   Forfeitures  of the  non-
   vested portion of  terminated participants' accounts may be applied  first
   to payment of  plan administrative expenses and any remaining  forfeitures
   will  be  allocated  to  the  remaining  Plan  participants.  The  various
   participant allocations  are based on  a percentage  of the  participant's
   elective deferral  or compensation in  relation to  total compensation  of
   participants, as defined in the Plan agreement.

   Vesting
   -------
   Participants  are immediately  vested  in their  contributions  (including
   rollovers) plus  actual earnings  thereon.   Vesting in  the remainder  of
   their accounts is generally based on years of continuous service with  the
   Company.  Effective  January 1, 2001, the Plan  was amended and defined  a
   year of  service for  vesting purposes to  be a  twelve consecutive  month
   period ending  on each anniversary  of a participant's  date of  hire.   A
   participant  is  100%  vested  after six  years  of  credited  service.  A
   participant  is  also 100%  vested  upon  reaching  retirement  age  or if
   employment is  terminated by reason of  total and permanent  disability or
   death.

   Investment Options
   ------------------
   Upon  enrollment into  the  Plan, a  participant  may direct  his  or  her
   employee contributions in any  increment to the Company's common stock  or
   any  of the  mutual  fund investment  options  offered by  Frontier  Trust
   Company,  the  custodian  of  the  Plan.   Participants  may   change  the
   allocation of their existing  funds and future contributions at any  time.
   Employer  contributions  are  invested in  the  same  percentages  as  the
   employee contributions for 2003 and 2002.

   Payment of Benefits
   -------------------
   Participants whose  employment terminates  for any  reason (except  death)
   are generally entitled to receive  the vested portion of their account  in
   the form  of a lump  sum or installment  distribution payable  in cash  or
   property.   Certain participants may  be eligible  to  receive benefits in
   the  form  of   annuity  payments.   Amounts   allocated  to   withdrawing
   participants at December 31, 2003 were immaterial.

   Participant Loans
   -----------------
   A participant  may apply to the  plan administrator for  a loan under  the
   Plan.  All  loans  made  by the  trustees  shall  be subject  to the terms
   and  conditions  set  forth  in the  Plan Document  and  Trust  Agreement.
   Participants  may  borrow  up to  one-half  of  the  participant's  vested
   account balance  or $50,000, whichever  is less.   The loans  will bear  a
   reasonable rate  of interest based  upon prevailing  commercial rates  for
   loans of similar  types.  Repayments of  the loan balance, plus  interest,
   are made  bi-weekly through after-tax  payroll deductions,  not to  exceed
   five years, unless  the loan was obtained to acquire  a home, then over  a
   reasonable period  of time as  determined by the  trustee.  A  participant
   may have up to two loans  outstanding at any one time.  Participant  loans
   are collateralized by the respective participant accounts.

   Forfeitures
   -----------
   Participants  who terminate  employment prior  to  being fully  vested  in
   Company matching  contributions forfeit non-vested  amounts.  At  December
   31,  2003,  there  were  approximately  $49,000  of  forfeited  non-vested
   accounts.   Forfeitures  of Company  matching  contributions are  used  to
   reduce  future  Company contributions  to  the  Plan.   In  2003,  Company
   matching  contributions  were   reduced  by  approximately  $31,000   from
   forfeited,  non-vested  accounts.  Forfeitures  of  discretionary  Company
   contributions are reallocated among all remaining participants.

   Administrative Fees
   -------------------
   The Company  has paid, at its  discretion, the administrative expenses  of
   the Plan.   Administrative expenses  incurred in  2003 were  approximately
   $38,000.

   Tax Status
   ----------
   The  Internal Revenue  Service ("IRS")  has  determined and  informed  the
   Company by a letter dated February 13, 1997, that the Plan is designed  in
   accordance with applicable sections of the Internal Revenue Code.


 2. SUMMARY OF ACCOUNTING POLICIES
    ------------------------------

   Basis of Accounting
   -------------------
   The financial statements and supplemental schedules are prepared on an
   accrual basis of accounting.

   Valuation of Investments
   ------------------------
   Shares  of registered  investment companies  are valued  at quoted  market
   prices which represent the net asset  value of shares held by the Plan  at
   year-end.  Equity securities are valued at fair value using quoted  market
   prices.   Participant  loans and  investments in  money market  funds  are
   stated  at  cost,  which  approximates  fair  value.   Reinvested  income,
   accrued interest  and dividends  are reflected  as additions  to the  cost
   basis  of the  investments.   Investment transactions  are recorded  on  a
   trade-date basis.

   Payment of Benefits
   -------------------
   Benefits are recorded  when paid.  Benefits  due to participants who  have
   elected to withdraw from the Plan but have not been paid, are included  in
   net  assets available  for  benefits.  Amounts  allocated  to  withdrawing
   participants at December 31, 2003 were immaterial.

   Use of Estimates
   ----------------
   The  preparation of  financial statements  in conformity  with  accounting
   principles generally accepted in  the United States of America as  applied
   to  defined  contribution  employee  benefit  plans  requires  the  Plan's
   management  to make  estimates and  assumptions  that affect  the  amounts
   reported in  these financial statements  and accompanying  notes.   Actual
   results could differ from those estimates.

 3. INVESTMENTS
    -----------
   Investments, at fair value, consisted of the following as of December 31:

                                                         2003         2002
                                                      ----------   ----------
 Mutual Funds:
   Merrill Lynch Fundamental Growth Fund Class B (a) $   267,041  $   172,691
   Merrill Lynch Basic Value Fund Class B                242,420      167,444
   Merrill Lynch Global Allocation Fund Class B  (a)     304,775      152,336
   Merrill Lynch FD Core Bond Class B                    192,075      116,591
   MFS Massachusetts Investors Trust Class B              86,760       70,590
   Davis New York Venture Fund Class B                   142,493       69,764
                                                      ----------   ----------
                                                       1,235,564      749,416

 Money Market Fund:
   Merrill Lynch Retirement Preservation Trust    (a)  1,127,517      419,769

 First Cash Financial Services, Inc. common stock (a)  2,533,275    1,378,766
 Participant loans                                (a)    324,358      188,426
                                                      ----------   ----------
                                                     $ 5,220,714  $ 2,736,377
                                                      ==========   ==========

   (a) Represents 5% or more of the Plan's net assets.

   During  2003,  the  Plan's investments  (including  gains  and  losses  on
   investments,  bought  and  sold,   as  well  as  held  during  the   year)
   appreciated in value by $1,948,480 as follows:

      Mutual Funds                                      $   232,817
      First Cash Financial Services, Inc. common stock    1,715,663
                                                         ----------
                                                        $ 1,948,480
                                                         ==========


 4. PLAN TERMINATION
    ----------------
   Although it  has not expressed any  intent to do so,  the Company has  the
   right  under the  Plan agreement  to  terminate the  Plan subject  to  the
   provisions  of  ERISA.  In  the event  of Plan  termination,  participants
   become 100% vested in their accounts.



                    FIRST CASH 401(k) PROFIT SHARING PLAN

       SCHEDULE H, LINE 4i - SCHEDULE OF ASSETS (HELD AT END OF YEAR)

                    EIN:  75-2237318     Plan Number: 001


                              DECEMBER 31, 2003

 (a)         (b)                         (c)                 (d)       (e)
                              DESCRIPTION OF INVESTMENT
                               INCLUDING MATURITY DATE,
      IDENTITY OF ISSUER,         RATE OF INTEREST,
      BORROWER, LESSOR OR         COLLATERAL PAR OR                  CURRENT
      SIMILAR PARTY                 MATURITY VALUE          COST      VALUE
      --------------------   ----------------------------   ----   ----------
      Mutual Funds:
        Merrill Lynch        Fundamental Growth Fund         **    $  267,041
        Merrill Lynch        Basic Value Fund                **       242,420
        Merrill Lynch        Global Allocation Fund          **       304,775
        Merrill Lynch        FD Core Bond Portfolio          **       192,075
        MFS Massachusetts    Investors Trust                 **        86,760
        Davis New York       Venture Fund                    **       142,493

      Money Market Fund:
        Merrill Lynch        Retirement Preservation Trust   **     1,127,517

  *   First Cash Financial
      Services, Inc.         Common stock                    **     2,533,275

  *   Loans to participants  5.5% - 9.5% interest and
                             varying maturities                       324,358
                                                                   ----------
           Total investments                                      $ 5,220,714
                                                                   ==========

 (a) This column will have an asterisk on each line which is identified as
     a party-in-interest to the Plan.  Frontier Trust Company acted as the
     Plan's custodian through December 31, 2003.

 (d) This column will have two asterisks on each line to indicate historical
     cost information omitted as permitted for participant directed
     transactions under an individual account plan.


                      See Independent Auditor's Report.



                    FIRST CASH 401(k) PROFIT SHARING PLAN

                            REQUIRED INFORMATION

 ITEM 1  Not Applicable.

 ITEM 2  Not Applicable.

 ITEM 3  Not Applicable.

 ITEM 4  Financial Statements and Exhibits

     (a) Financial Statements

        Financial statements and supplemental schedule prepared in accordance
        with the financial reporting requirements of ERISA filed hereunder
        are listed on page 2 hereof in the Table of Contents, in lieu of the
        requirements of Items 1 to 3 above.

     (b) Exhibits:

        23     Consent of Independent Auditors

        32.1   Certification of Plan Administrator



                                 SIGNATURES


 Pursuant to the requirements  of the Securities  Exchange Act  of  1934, the
 Plan Administrative  Committee that  administers the  Plan has  duly  caused
 this Annual Report to be signed  on its behalf by  the undersigned  hereunto
 duly authorized.

 Date: June 25, 2004

                                 FIRST CASH 401(k) PROFIT SHARING PLAN

                                 By: /s/ Rick Wessel
                                     ------------------
                                     Plan Administrator