FORM 3

                    U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

            INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

File pursuant to Section 16(a) of the Securities  Exchange Act of 1934,  Section
17(a) of the Public Utility  Holding Company Act of 1935 or Section 30(f) of the
Investment Company Act of 1940


1.   Name and Address of Reporting Person
     Jurgen Geissinger

2.   Date of Event Requiring Statement (Month/Day/Year)


3.   IRS or Social Security Number of Reporting Person (Voluntary)


4.   Issuer Name and Ticker or Trading Symbol
     Tower Automotive, Inc. TWR

5.   Relationship of Reporting Person to Issuer (Check all applicable)

     __X__ Director                          _____ 10% Owner
     _____ Officer (give title below)        _____ Other (specify below)
                       ____________________________

6.   If Amendment, Date of Original (Month/Day/Year)

Table I - Non-Derivative Securities Beneficially Owned


1.   Title of Security (Instr. 4)
     Common Stock

2.   Amount of Securities Beneficially Owned (Instr. 4)
     0

3.   Ownership Form: Direct (D) or Indirect (I)  (Instr. 5)


4.   Nature of Indirect Beneficial Ownership (Instr. 5)


Reminder:  Report on a separate line for each class of  securities  beneficially
owned directly or indirectly.

                           (Print or Type Responses)
                                                                        (Over)

Table  II  -  Derivative  Securities  Beneficially  Owned  (e.g.,  puts,  calls,
warrants, options, convertible securities)


1.   Title of Derivative Security (Instr. 4)
     Deferred Stock Units

2.   Date Exercisable and Expiration Date (Month/Day/Year)

     Date Exercisable:   (1)

     Expiration Date:    (1)


3.   Title and Amount of Securities Underlying Derivative Security (Instr. 4)

     Title     Common Stock

     Amount or Number of Shares    3,603.6036


4.   Conversion or Exercise Price of Derivative Security
     $13.875

5.   Ownership Form or Dervivative Security: Direct (D) or Indirect (I)
     (Instr. 5)
     (D)

6.   Nature of Indirect Beneficial Ownership (Instr. 5)



Explanation of Responses:
(1)  Deferred  Stock  Units were  accrued  under the  Company's  Key  Leadership
Deferred Income Stock Purchase Plan.   900.9009 shares are subject to forfeiture
until the third anniversary of the transaction date.



                             By: /s/ Jurgen Geissinger                   1/24/01
                                 **Signature of Reporting Person           Date

**Intentional  misstatements or omissions of facts  constitute  Federal Criminal
Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually  signed.  If
space provided is insufficient, See Instruction 6 for procedure.