Form 8-K 4th Qtr Investment Profile

SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549


FORM 8-K


CURRENT REPORT
 
Pursuant to Section 13 or 15(d)
of
the Securities Exchange Act of 1934



Date of Report            March 3, 2004
(Date of earliest event reported)       (March 2, 2004)

HEARTLAND FINANCIAL, USA, INC.
(Exact name of Registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation)


 0-24724                            42-1405748
                        (Commission File Number)      (I.R.S. Employer Identification Number)


 
1398 Central Avenue, Dubuque, Iowa            52001
(Address of principal executive offices)            (Zip Code)

(563) 589-2100
(Registrant's telephone number, including area code)


 
 
Item 7. Financial Statements and Exhibits

(a)  FINANCIAL STATEMENTS OF BUSINESS ACQUIRED.

None.

(b)  PRO FORMA FINANCIAL INFORMATION.

None.

(c)  EXHIBITS

      99.1   4th Quarter Newsletter to Shareholders

Item 9. Regulation FD Disclosure

On or about March 2, 2004, the Company mailed its 4th Quarter 2003 "Investment Profile," its quarterly newsletter to shareholders. The information contained in this Item 9 of the Current Report is being furnished pursuant to "Item 12. Results of Operations and Financial Condition" of Form 8-K in accordance with SEC Release Nos. 33-8216 and 34-47583.



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

HEARTLAND FINANCIAL USA, INC.



Dated: March 2, 2004                    By: /s/ John K. Schmidt
                                      John K. Schmidt
                                      Executive Vice President
                                      
and Chief Financial Officer