UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K
                                 CURRENT REPORT

                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                                 Date of Report
                                 March 22, 2004
                        (Date of earliest event reported)

                           VESTA INSURANCE GROUP, INC.
             (Exact name of registrant as specified in its charter)

               Delaware                                       63-1097283
    (State or other jurisdiction of                        (I.R.S. Employer
     incorporation or organization)                       Identification No.)

         3760 River Run Drive                                   35243
         Birmingham, Alabama                                  (Zip Code)
(Address of principal executive offices)

                                 (205) 970-7000
              (Registrant's telephone number, including area code)



Item 9. Regulation FD Disclosure.

On March 22, 2004 the Registrant issued a press release announcing the filing of
a  registration  statement for its  non-standard  auto  subsidiary,  Affirmative
Insurance  Holdings,  Inc. A copy of this press  release is  attached as Exhibit
99.1 and incorporated herein by reference.

SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereto duly authorized.

Dated as of March 22, 2004.

VESTA INSURANCE GROUP, INC.

By: /s/ Donald W. Thornton
    ------------------------------
Its: Senior Vice President --
     General Counsel and Secretary