UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 11-K

                   ANNUAL REPORT PURSUANT TO SECTION 15(d) OF
                      THE SECURITIES EXCHANGE ACT OF 1934

                  For the fiscal year ended December 31, 2003

                         Commission File No.: 001-11421

A.  Full title of the plan:

                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

B.  Name of issuer of securities held pursuant to the plan and the address of
principal executive office:

                           Dollar General Corporation
                               100 Mission Ridge
                        Goodlettsville, Tennessee 37072



             AUDITED FINANCIAL STATEMENTS AND SUPPLEMENTAL SCHEDULE

Dollar General Corporation 401(k) Savings and Retirement Plan
As of December  31, 2003 and 2002 and for the year ended  December 31, 2003 with
Report of Independent Registered Public Accounting Firm




                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

             Audited Financial Statements and Supplemental Schedule

   As of December 31, 2003 and 2002 and for the year ended December 31, 2003




                                    Contents

Audited Financial Statements

Report of Independent Registered Public Accounting Firm........................1
Statements of Net Assets Available for Benefits................................2
Statement of Changes in Net Assets Available for Benefits......................3
Notes to Financial Statements...............................................4-10

Supplemental Schedule

Schedule of Assets (Held at End of Year)......................................11





Report of Independent Registered Public Accounting Firm

To the Participants and Plan Administrator of
   Dollar General Corporation 401(k) Savings and Retirement Plan

We have audited the accompanying statements of net assets available for benefits
of Dollar General  Corporation 401(k) Savings and Retirement Plan as of December
31, 2003 and 2002, and the related  statement of changes in net assets available
for benefits for the year ended December 31, 2003.  These  financial  statements
are the  responsibility  of the  Plan's  management.  Our  responsibility  is to
express an opinion on these financial statements based on our audits.

We conducted our audits in accordance  with the standards of the Public  Company
Accounting Oversight Board (United States). Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all  material  respects,  the net assets  available  for benefits of the Plan at
December  31,  2003 and 2002,  and the changes in its net assets  available  for
benefits for the year ended December 31, 2003, in conformity with U.S. generally
accepted accounting principles.

Our audits were performed for the purpose of forming an opinion on the financial
statements taken as a whole. The  accompanying  supplemental  schedule of assets
(held at end of year) as of December 31, 2003,  is presented  for the purpose of
additional  analysis and is not a required part of the financial  statements but
is  supplementary  information  required by the  Department of Labor's Rules and
Regulations for Reporting and Disclosure  under the Employee  Retirement  Income
Security Act of 1974. The  supplemental  schedule is the  responsibility  of the
Plan's management.  The supplemental schedule has been subjected to the auditing
procedures  applied  in our  audits  of the  financial  statements  and,  in our
opinion,  is fairly stated in all material respects in relation to the financial
statements taken as a whole.



Nashville, Tennessee
June 4, 2004                                         /s/ Ernst & Young LLP

                                                                               1




                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

                Statements of Net Assets Available for Benefits


                                                                      

                                                          December 31,
                                                    2003                2002
                                               ---------------------------------

Assets
Investments, at fair value:
   Dollar General Corporation common stock      $35,793,491          $22,456,612
   Registered investment companies               51,327,673           36,344,226
   Participant notes receivable                   2,966,526            2,173,613
   Real estate limited partnerships                 167,185              275,348
                                               ---------------------------------
Total investments                                90,254,875           61,249,799
                                               ---------------------------------


Receivables:
   Employer contributions                                 -            5,469,478
   Participants' contributions                      268,044              421,060
                                               ---------------------------------
Total receivables                                   268,044            5,890,538

Cash                                                      -               56,029
                                               ---------------------------------

Net assets available for benefits               $90,522,919          $67,196,366
                                               =================================


See accompanying notes to the financial statements.

                                                                               2



                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

           Statement of Changes in Net Assets Available for Benefits

                          Year ended December 31, 2003


                                           


Additions:
   Additions to net assets attributed to:
       Investment income:
         Interest and Dividends                 $   683,001
         Net appreciation in fair value of
           investments                           25,230,716
                                              ----------------
                                                 25,913,717

      Contributions:
         Employer                                 2,484,086
         Participant                              6,152,712
         Rollover                                 1,760,028
                                              ----------------
                                                 10,396,826
                                              ----------------
         Total additions                         36,310,543

Deductions:
   Deductions from net assets attributed to:
      Benefits paid to participants              12,745,556
       Administrative expenses                      238,434
                                              ----------------
         Total deductions                        12,983,990
                                              ----------------

         Net increase                            23,326,553

Net assets available for benefits:
   Beginning of year                             67,196,366
                                              ----------------
   End of year                                  $90,522,919
                                              ================


See accompanying notes to the financial statements.


                                                                               3


                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

                         Notes to Financial Statements

                               December 31, 2003


1. Description of Plan

The following brief description of the Dollar General Corporation 401(k) Savings
and Retirement Plan (the "Plan") provides only general information. Participants
should refer to the Plan document for a more complete  description of the Plan's
provisions.

General

The Plan is a defined  contribution  plan for all  employees  of Dollar  General
Corporation  (the  "Employer"  or the  "Company").  The Plan is  subject  to the
provisions of the Employee  Retirement  Income  Security Act of 1974, as amended
("ERISA").

Contributions

The Plan allows the  participants  to make  contributions  of the  participants'
earnings in the form of deferred compensation to a retirement plan before income
taxes are deducted.  The  contributions  are invested,  and income earned is not
taxed to the participant until withdrawn from the Plan.

Participants  may elect to contribute  from 1% to 25% of pre-tax annual eligible
compensation  as defined  in the Plan,  subject  to  certain  limitations  under
applicable federal law. Participants may also make rollover contributions to the
Plan.  The  Employer  has the option of  matching  up to 100% of the first 5% of
eligible  compensation  contributed  by  the  participants  ("Employer  Matching
Contribution").  The participant contribution and Employer Matching Contribution
are invested as directed by the participant.

In addition to the Employer Matching Contribution  described above, the Employer
may  contribute  discretionary  amounts  from  time  to  time  ("Profit  Sharing
Contribution") as Profit Sharing Contributions.  The Profit Sharing Contribution
is invested as directed by the participant. Participants must be employed on the
last day of the Plan year to receive a Profit Sharing Contribution. There was no
Profit Sharing  Contribution  for the 2003 Plan year.  Prior to January 1, 2003,
the Employer also had the option to make  contributions to the Plan on behalf of
all  participants  which  shall be treated  as  Qualified  Nonelective  Employer
Contributions  ("QNEC").  Effective  January 1,  2003,  the  Company  elected to
discontinue QNEC contributions to the Plan.

                                                                               4



                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

                   Notes to Financial Statements (continued)

1. Description of Plan (continued)

Participant Accounts

Each participant's account is credited with the participant's  contributions and
withdrawals,  as applicable,  and allocations of the Employer  contributions and
Plan  earnings,  and is charged with an allocation of  administrative  expenses.
Allocations are based on participant  earnings or account balances,  as defined.
The  benefit to which a  participant  is  entitled  is the  benefit  that can be
provided from the participant's vested account.

Vesting

Participants  who have one hour of  service  on or  after  January  1,  2003 are
immediately  vested in their  contributions and the Employer Matching and Profit
Sharing Contributions plus actual earnings thereon. Participants who do not have
one hour of service on or after January 1, 2003 are subject to the prior vesting
schedule under the Plan. Participants are 100% vested without regard to credited
service in the event of death, disability, or attainment of retirement age.

Participant Loans

Participants in the Plan may borrow from their fund accounts a minimum of $1,000
up to a maximum  equal to the lesser of $50,000 or 50% of their  vested  account
balance.  Only one loan may be outstanding  at a time.  Loans are secured by the
balance in the  participant's  account and bear interest at a rate  commensurate
with local prevailing rates as determined by the Plan Administrator.  Loans must
be repaid  within 5 years from the date of the loan unless  proceeds are used to
acquire the  principal  residence of the  participant  borrower.  Principal  and
interest are paid ratably through weekly or semi-monthly payroll deductions.

Payment of Benefits

On termination of service,  a participant may elect to receive a lump-sum amount
equal to the value of the  participant's  vested  interest in his or her account
or, under certain circumstances, may purchase an annuity.

                                                                               5



                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

                   Notes to Financial Statements (continued)

1. Description of Plan (continued)

Forfeited Accounts

Forfeited  balances of terminated  participants'  nonvested accounts are used to
reduce future  contributions  of the Company or to pay reasonable Plan expenses.
In 2003, employer  contributions were reduced by $1,382,471 and Plan expenses of
$186,483 were paid from forfeited nonvested  accounts.  The balance of forfeited
nonvested  accounts  was  $364,902  and  $571,039 at December 31, 2003 and 2002,
respectively.

Administrative Expenses

Participants pay for the costs charged for originating  loans. Fees and expenses
associated with the  administrative  and  recordkeeping  services provided by an
external provider are paid by the Plan. The Employer pays all other expenses.

Change in Trustees and Plan Recordkeepers

On  November  1, 2003,  State  Street Bank and Trust  Company  ("State  Street")
replaced  Matrix Capital Bank as Trustee of the Plan and CitiStreet LLP replaced
BISYS Retirement Services,  L.P. as Plan recordkeeper.  As of November 17, 2003,
all assets and records were transferred to State Street and CitiStreet.

Plan Termination

Although it has not  expressed  any intent to do so, the  Employer has the right
under the Plan to discontinue its contributions at any time and to terminate the
Plan subject to the provisions of ERISA. In the event of Plan  termination,  all
participant accounts will become fully vested and the assets will be distributed
to participants or their beneficiaries.


                                                                               6



                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

                   Notes to Financial Statements (continued)

2. Summary of Significant Accounting Policies

Basis of Accounting

The financial  statements of the Plan are prepared  under the accrual  method of
accounting.

Use of Estimates

The  preparation  of financial  statements  in  conformity  with U.S.  generally
accepted accounting principles requires management to make estimates that affect
the reported amounts in the financial  statements and accompanying notes. Actual
results could differ from those estimates.

Investment Valuation and Income Recognition

The Plan's  investments  are stated at fair value,  which  generally  equals the
quoted  market price on the last  business  day of the Plan year.  The shares of
registered  investment  companies  are  valued  at  quoted  market  prices  that
represent the net asset value of shares held by the Plan at year-end. The Dollar
General  Corporation  common stock is valued at the last reported sales price on
the  last  business  day of the  Plan  year.  Real  Estate  limited  partnership
investments  are valued at the  appraised  values as of the last business day of
the Plan year. The participant  loans receivable are valued at their outstanding
balances, which approximate fair value.

Purchases and sales of securities  are recorded on a trade date basis.  Dividend
income is recorded on the dividend payable date.  Interest income is recorded on
the accrual basis.

Payment of Benefits

Benefits are recorded when paid.

                                                                               7



                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

                   Notes to Financial Statements (continued)

3. Income Tax Status

The Plan has received a determination  letter from the Internal  Revenue Service
dated March 5, 2002,  stating that the Plan is qualified under Section 401(a) of
the Code and therefore, the related trust is exempt from taxation. Subsequent to
this issuance of the determination letter, the Plan was amended. Once qualified,
the Plan is required  to operate in  conformity  with the Code to  maintain  its
qualification.  The Company has indicated that it will take the necessary steps,
if any, to maintain the Plan's qualified status.

4. Investments

During 2003, the Plan's  investments  (including gains and losses on investments
purchased and sold, as well as held during the year)  appreciated  (declined) in
fair value as follows:

                                                         Year ended
                                                     December 31, 2003
                                                  -----------------------

       Registered investment companies                  $ 8,310,072
       Dollar General Corporation common stock           16,931,835
       Real estate limited partnerships                    (11,191)
                                                  -----------------------
                                                        $25,230,716
                                                  =======================

                                                                               8



                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

                   Notes to Financial Statements (continued)

4. Investments (continued)

Investments  which  represent 5% or more of the Plan's net assets  available for
benefits are as follows:


                                                                                             

                                                                                         December 31,
-------------------------------------------------------------------------------------------------------------------

    Identity of Party Involved               Description of Assets                  2003               2002
-------------------------------------------------------------------------------------------------------------------

Dollar General Corporation          Dollar General Corporation common stock      $35,793,491         $22,456,612
The American Funds Group            Washington Mutual Investors Fund              10,144,177           7,037,951
INVESCO Institutional               Invesco Stable Value Trust                    12,484,808                   -
PIMCO Funds                         PIMCO Total Return Fund                        4,754,651                   -
Dodge & Cox Funds                   Dodge & Cox Balanced Fund                     18,056,186                   -
The American Funds Group            The Income Fund of America                             -          14,275,848
The American Funds Group            The Cash Management Trust of America                   -           4,351,489




5. Transactions with Parties-in-Interest

Transactions  with  parties-in-interest  include  purchases  and sales of assets
through Matrix Capital Bank from January 1 through  October 31, 2003 and through
State Street Bank and Trust from November 1 through  December 31, 2003.  For the
periods  indicated,  Matrix  Capital  Bank and State  Street Bank and Trust also
served as the depositor for the Plan's assets.

Additional   parties-in-interest   transactions  include  contributions  by  the
Employer and the Plan's  investment in Company stock  including  reinvestment of
dividends paid from the Company stock.

6. Commitments and Contingencies

As previously  disclosed in the Plan's Form 11-K for the year ended December 31,
2001 filed with the  Securities  and  Exchange  Commission  on July 3, 2002 (the
"2001 Form 11-K"),  the Company  restated its audited  financial  statements for
fiscal years 1999 and 1998,  and certain  unaudited  financial  information  for
fiscal year 2000 (the "Restatement") by

                                                                               9


                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

                   Notes to Financial Statements (continued)

6. Commitments and Contingencies (continued)

means of its Form 10-K for the fiscal  year ended  February  2, 2001,  which was
filed on January 14, 2002.  Also as described  more fully in the 2001 Form 11-K,
the Company settled the  consolidated  Restatement-related  class action lawsuit
filed in the United States  District Court for the Middle  District of Tennessee
on behalf of a class of persons who  purchased or otherwise  made an  investment
decision regarding the Company's  securities and related  derivative  securities
between  March 5, 1997 and January 14,  2002.  The $162 million  settlement  was
approved  by the court on May 24,  2002 and was paid by the Company in the first
half of its fiscal year ended January 31, 2003.

As a member of the plaintiff  class,  the Plan expects that this  agreement will
result in a net payment to the Plan after attorneys' fees of approximately  $1.4
million, which has not been reflected in the Plan's financial statements.

7. Risks and Uncertainties

The Plan  invests in various  investment  securities  including  Dollar  General
Corporation  common stock,  which comprises 40% and 37% of total  investments at
December 31, 2003 and 2002,  respectively.  Investment securities are exposed to
various risks such as interest rate,  market and credit risks.  Due to the level
of risk associated with certain investment securities, it is at least reasonably
possible that changes in the values of investment  securities  will occur in the
near term and that such changes could materially  affect  participants'  account
balances and the amounts  reported in the statements of net assets available for
benefits.


                                                                              10




                             Supplemental Schedule


                           Dollar General Corporation
                       401(k) Savings and Retirement Plan

                           EIN: 61-0502302 Plan: 002

                    Schedule of Assets (Held at End of Year)
                              Schedule H, Line 4i

                          Year Ended December 31, 2003


                                                                                        

                                                (c) Description of Investment
                                               including Maturity Date, Rate of
         (b) Identity of Issue, Borrower,         Interest, Collateral, Par
 (a)         Lessor, or Similar Party                or Maturity Value                           (e) Current Value
-----------------------------------------------------------------------------------------------------------------------


  *     Dollar General Corporation          Dollar General Corporation common stock                  $35,793,491

  *     State Street Bank & Trust           State Street Short Term Investment Fund                    1,580,075

        Dodge & Cox                         Dodge & Cox Balanced Fund                                 18,056,186

        The American Funds Group            Washington Mutual Investors Fund                          10,144,177

        Invesco                             Invesco Stable Value Trust                                12,484,808

        PIMCO                               PIMCO Total Return Fund                                    4,754,651

        Ariel                               Ariel Appreciation Fund                                      303,270

        T. Rowe Price                       T. Rowe Price Small-Cap Stock Fund                           318,490

        Artisan                             Artisan International Fund                                   118,956

        The American Funds Group            The Growth Fund of America                                 3,567,060

  *     Participant notes receivable        Interest rate ranging from 4% to 9.5%                      2,966,526

        Real estate limited partnerships:
        Interchange City Associates, Ltd.   15.5 units                                                   157,325

        Realty FD 85-1                      200 units                                                      9,860
                                                                                         ------------------------------
                                                                                                     $90,254,875
                                                                                         ==============================


                * Party-in-interest

                Column (d) has not been presented as this information
                is not applicable.

                                                                              11




                                   SIGNATURES


     The Plan.  Pursuant to the  requirements of the Securities  Exchange Act of
1934, the  Administrator  of the Dollar General  Corporation  401(k) Savings and
Retirement Plan has duly caused this Annual Report to be signed on its behalf by
the undersigned hereunto duly authorized.

     Date:  June 28, 2004    DOLLAR GENERAL CORPORATION
            -------------



                             By: /s/ Jeffrey R. Rice
                                 -----------------------------------------------
                                 Name:  Jeffrey R. Rice
                                 Title: Vice President, Human Resources






                                 EXHIBIT INDEX

Exhibit No.     Description
--------------------------------------------------------------------------------
    23          Consent of Independent Registered Public Accounting Firm