BoGo's new spring-summer 2023 collection represents history, craftsmanship, and sustainability for all women through the union of nature and humankind. Natural colors and comfort with entirely handmade prints The Bogo brand focuses on finding the beauty of simplicity by offering unique pieces that have a positive impact on our environment. It is a new approach to clothing, more personal, enhancing handmade craftsmanship savoir-faire.
The basis of BoGo's inspiration comes from the five basic elements of life: earth, air, fire, water, and metal. Bogo is a new era of design that links the known with the unknown and introduces basic elements of life, reconnecting us with nature. With minimalist yet highly recognizable patterns, BoGo has a strong identity but displays a global aesthetic. It represents unity, the journey of humanity. As we are many diverse individuals, we are all equally special and unique.
Behind Atelier BoGo
Amina Seck (AKA Amina Ladymya) is a model, entrepreneur, and young activist. She was born in Senegal on January 20, 1997. She arrived in Italy in early 2020 where she decided to settle down. In 2019 she was awarded KL's Youngest Entrepreneur Award for the creation of Atelier Bogo, where her African culture and European experience blend seamlessly. But it was in the same year that Seck's career took a step into the fashion industry as a model and content creator working with magazines such as Vogue, L'officiel, and Vanity Fair and campaigns for brands such as Tod's, Brunello Cuccinelli, Hermes, Bulgari, Calvin Klein, and others.
Beyond that, Amina takes the road to self-actualization and continues to affirm, online and offline, her passion for humanitarianism. Growing up in Senegal, where her love for art and fashion was born, during her journey, she was inspired by the passion and craftsmanship of artisans in their work passed down through generations. In 2023, she drew inspiration from her travels and revived the BoGo Atelier, paying homage to artisan crafts by interpreting their work through modern design.
Amina honors the delicate feminine silhouette by taking people on a journey through West Africa and fashion.