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Erik Groset, CEO of BetFully, on Building a Legal Sports Betting Rewards App & Evading the Inflation Apocalypse

Panic with Friends – Investing for Profit and Joy Today’s guest, Erik Groset – Co-founder of Fantasy Sports Company and CEO of BetFully, is a friend of mine from San Diego. He’s a cool founder – a grinder, and CEO of a portfolio company in our fund – Social Leverage Fund II. I met Erik while still living in Coronado, back in the dog days of sports betting legal battles as everyone was trying to get gambling approved. Continue reading Erik Groset, CEO of BetFully, on Building a Legal Sports Betting Rewards App & Evading the Inflation Apocalypse at Howard Lindzon.
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Panic with Friends – Investing for Profit and Joy

Today’s guest, Erik Groset – Co-founder of Fantasy Sports Company and CEO of BetFully, is a friend of mine from San Diego. He’s a cool founder – a grinder, and CEO of a portfolio company in our fund – Social Leverage Fund II. I met Erik while still living in Coronado, back in the dog days of sports betting legal battles as everyone was trying to get gambling approved. Erik survived building a cash flow business around the edges with BetFully, which is why I wanted to talk with him about what it’s like being a successful founder. 

In addition, I wanted him to give us the lay of the land on this inflation apocalypse he’s worried about as the summer of 2022 rages on. Founders everywhere are worried about layoffs, and there’s a lot of young money in the market over the last 10 years – Erik has been through a few cycles, so we catch up to share some wisdom for other founders out there. I really think you’ll enjoy this episode, so have a listen. One fun fact, Erik has also written a children’s book – Bruce the Lumberjack: Fun Interactive Bedtime Book for Toddlers

 

You can listen to the podcast here on Spotify or Apple podcast and now all the episodes are on my YouTube channel as well. You can click subscribe on any of these channels and get the podcast alert each week.

You can also listen right here on the blog:

More details on the podcast are below…

Guest: Erik Groset

Profile: Co-founder of Fantasy Sports Company and CEO of BetFully

Where to Find Him: LinkedIn, Twitter

What’s Erik Panicked About?:  An inflation apocalypse for startups.

Show Notes:

  • Introduction (00:40)
  • Welcome Erik  (05:01)
  • Bull markets and 30 foot puts (06:03)
  • BetFully basics (07:03)
  • Help with gambling problems (08:52)
  • Surprises about the betting industry (10:17)
  • Barriers to entry (10:45)
  • ‘Race to the Bottom’ Thesis (11:25)
  • Dabbling in NFTs (12:20)
  • Size of Sports betting market (14:58)
  • Customer loyalty (16:03)
  • UI is key (17:45)
  • San Diego Startup scene (18:48)
  • Riding out the storm (19:36)
  • Guerrilla marketing (22:09)
  • Sports betting advertising (23:01)
  • Betting on Formula 1 (24:18)
  • Cheat code for product/market fit (25:33)
  • A quick celebrity story (27:48)
  • Closing thoughts (33:01)
  • Wrapping up  (33:41)

© Panic with Friends, 2022. All rights reserved.

Host: Howard Lindzon | Producer: Knut Jensen | Researcher: Pete Weishaupt
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