The airline industry has undergone many fundamental changes and developments in the last few decades, and is currently facing another big challenge due to the restrictions put in place by COVID-19. But this book mainly focuses on a “normal environment” and takes a look at the fact that the airline industry is still in the process of transformation and adaptation. The author explains that there is a need for a new business model as many airlines that offer long haul flights are struggling. The airline industry is facing different levels of competition, technological changes and globalisation trends which lead to synergies and alliances. The industry has also been facing unpredictable fuel cost rises, regional and global economic downturns, and higher security and airport costs.
A literature review, the analysis of different trends and existing busines models lead to the development of a blueprint in “Developing Compelling Business Models for Long-haul Airline Operation” by Peter Wild. In exploratory research (stakeholder approach) of the blueprint, the model is further reengineered into a solid busines model for long-haul airline model. The readers not only benefit from insights into the existing airlines industry, but also learn how to develop new business models. The final model is backed by many operational and financial data (business plan). Thus, this book is a very interesting read for everyone who is involved in the airline industry.
“Developing Compelling Business Models for Long-haul Airline Operation” by Peter Wild is now available from tredition or can be ordered through retail using ISBN 978-3-347-20761-5. tredition assists young and unknown authors with publishing their own books, but also cooperates with publishers and publishing houses. tredition publishes books in print and digital formats, distributes locally and online, and actively markets all titles.
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