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Nathan Halsey, CEO of YuShop Global, Launches New China Cross-Border E-Commerce Marketplace

By: Issuewire
Nathan Halsey 6sixty Madison App

6SixtyMadison the premier E-Commerce Platform Built Inside WeChat.

Dallas, Dec 27, 2020 (Issuewire.com) - Nathan Halsey's YuShop Global, a leading provider of China Cross-Border E-Commerce solutions, announced today the launch of 6SixtyMadison, the world's first China Cross-Border marketplace application built entirely inside WeChat.

"We built the platform we wish existed 10 years ago when we first entered the China market.  It provides small-to-medium businesses a low cost, low risk, channel to enter the #1 E-Commerce market in the world."

-- Nathan Halsey, CEO

With over 1 billion active users, WeChat has become China's #1 all-in-one social and business ecosystem, as well as China's #1 Messaging App, ranking globally third behind Facebook and WhatsApp.

YuShop's 6SixtyMadison App provides U.S. consumer product companies a seamless channel into China's robust E-Commerce marketplace. 

China Cross-Border E-Commerce

The China E-commerce market is the largest in the world with a volume of $1.94 trillion USD in 2019.  In fact, over 50% of the world's online purchase transactions are made in China.  YuShop Global provides merchant's an opportunity to grow their business by accessing this market without having to open an office in China or even register their business.

6SixtyMadison App

6SixtyMadison is an online international shopping destination for Chinese consumers to shop U.S. products abroad and have them directly to their homes in China.  The app is built entirely inside of WeChat, allowing the China consumer the ability to discover brands, watch product video demonstrations, chat with customer service, and shop in local currency, all without ever leaving the WeChat App.  No website design, no translation issues, no credit cards, no hassles.  The App is fully integrated with WeChat, allowing the shopper to share their data seamlessly without ever having to enter their information, providing one-click purchasing even for first-time visitors.

With over 35 brands and 200 products at time of launch, the App offers Chinese consumers a healthy variety of U.S. made healthy, beauty, and fashion products at their fingertips.  The platform also includes celebrity products, with current brands including products by Paris Hilton, Suzanne Somers, Denise Richards and Nathan Halsey's own Bellatorra Skin Care to name a few.

A Turn-Key Platform

The 6SixtyMadison marketplace provides American companies a turn-key solution for the China market allowing them to focus on their core business and looking to YuShop Global to serve as their outsourced China sales and marketing department.

"From product testing, to marketing, sales, distribution, and logistics, we literally provide every service a company would need to successfully launch their brand in China.  We make opening China as simple as sharing the companies existing branding and style guides with us in dropbox and sending a few product samples to our Dallas facility, and we handle the rest from their.  From localizing their brand for China to identifying key influencers and sales teams for the launch, we manage every aspect of the China operation on behalf of our merchant partners"  Mr Jason Smith, Executive Vice President of The Incubator Lab and Yushop Global

Global Logistics

YuShop Global has operations in Hong Kong and Beijing to serve the China operation, as well as U.S. hubs in Dallas, Texas and Louisville, Kentucky.  Although YuShop's focus is helping American companies expand to China, the company does serve merchants in Australia and Europe and can accommodate logistics from just about anywhere in the world.

Cross-Border Settlements

In addition to products sales and logistics, YuShop Global provides merchants with sales and currency settlements in their preferred currency and country.  YuShop provides China consumers the ability to shop using WeChat Pay, Alipay, and accepts all China bank cards.  Sales are settled direct to merchants in their local currency and location within 5 business days, making it one of the fastest cross-border currency settlement platforms in the world.

Cross-Border Mobile Enterprise (CBME)

Coinciding with the release of 6SixtyMadison, YuShop Global is launching the YuShop Cross-Border Mobile Enterprise (CBME) platform which brings international shopping to China retail locations via mobile 6SixtyMadison kiosks.

The kiosks are located inside China retail stores and businesses and are loaded with the 6SixtyMadison App, providing shoppers the ability to discover U.S. products while shopping their favorite stores and provides the store owners new revenue streams by being a YuShop CBME business partner.

YuShop Global currently has over 15,000 CBME retail partner locations and growing.  The platform with launch Suzanne Sommer's popular FaceMaster at-home beauty system in January 2021.

"The CBME program is able to get American products in front of targeted consumers at the precise time they are already shopping, providing our merchant partners a higher-than-average Return on Ad Spend (ROAS) to traditional digital marketing campaigns."  -- Nathan Halsey, CEO of YuShop Global.

Consumer Product Categories

Although the most popular Cross-Border product categories are health (vitamins and dietary supplements VDS), beauty (skincare, make-up, and beauty devices), as well as Fashion, other categories include baby products, pet care, food, beverage, wines and spirits.

For more information on 6SixtyMadison and YuShop Global, visit https://yushopglobal.com

About YuShop Global Limited

YuShop Global is a leading provider of next-generation China Cross-Border E-Commerce business solutions, providing consumer product brands a seamless marketplace for expansion into mainland China, reaching over 700 million potential consumers who shop direct in WeChat.

About Incubator Lab

The Incubator Lab develops innovative consumer products that are marketed and sold to consumers using the latest technology in direct response marketing. They own their own portfolio brands, as well as operate joint venture companies with social influencers and brands.

 

Contacts

Rina Madsen

rmadsen@yushopglobal.com

 

 

Nathan Halsey YuShop kiosk

Media Contact

Mr and Mrs Smith LLC


jason@mrwebsmith.com

5022957851

Https://mrwebsmith.com

Source :YuShop Global

This article was originally published by IssueWire. Read the original article here.

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