Hasbro’s Iconic PLAY-DOH Brand Celebrates Its 60th Birthday on World PLAY-DOH Day

Today, Hasbro (NASDAQ: HAS) is celebrating World PLAY-DOH Day – and the iconic brand’s 60th birthday – by inviting PLAY-DOH fans around the world to share what they imagine life will look like 60 years into the future! Since its 1956 debut, the iconic yellow can has expanded into more than 80 countries across the globe with more than 3 billion cans of PLAY-DOH compound sold, making it one of Hasbro’s leading franchises.

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“In 60 years, I imagine…humans and aliens will be BFFs!” Today, the beloved PLAY-DOH brand is celebrating World PLAY-DOH Day and its 60th birthday with a series of sculpts that depict what the youngest PLAY-DOH fans imagine life will look like 60 years into the future. The PLAY-DOH fan community shared their creative predictions for the future, and the brand brought these creative ideas to life with seven sculptures made of 100 percent PLAY-DOH compound! Join in the fun and share your predictions using #WORLDPLAYDOHDAY and #PLAYDOH60, and connect with the brand on Facebook (www.facebook.com/playdoh) and Instagram (www.instagram.com/playdoh/) (Photo: Business Wire)

Celebrated since 2006, World PLAY-DOH Day inspires artists of all ages to open a can of imagination for creatable, makeable PLAY-DOH fun. This year, the PLAY-DOH community is commemorating the brand’s past by looking to the future, imagining what fashion, food, science, life, and the world as a whole will look like in the next 60 years.

World PLAY-DOH Day is a truly global celebration, and to engage families in the September 16 festivities, parents from around the world were invited to share their little ones’ imaginative predictions on social media. As part of today’s World PLAY-DOH Day celebrations, the beloved brand is bringing those visions to life with a collection of futuristic sculpts – based on concepts from the youngest members of the fan community – made out of 100 percent PLAY-DOH compound!

A childhood staple since its introduction in 1956, the PLAY-DOH brand has captivated the imaginations of children across the globe. Today, Hasbro continues to innovate and expand the brand with offerings like the Amazon Dash Button for the PLAY-DOH brand, released by Amazon in June 2016.

“Continuous innovations – while staying true to that classic, creative play – have shaped PLAY-DOH into one of Hasbro’s most popular franchises,” said Greg Lombardo, vice president of marketing for the PLAY-DOH brand. “This year, we’re celebrating much more than 60 successful years, we’re building excitement and momentum for the future ahead.”

To join in today’s World PLAY-DOH Day celebrations, share your predictions for the future on social media using #PLAYDOH60 and #WORLDPLAYDOHDAY, and join the conversation with the brand on Instagram (@PLAY-DOH) and Facebook (Facebook.com/PLAYDOH). To learn more about the PLAY-DOH brand, visit www.PLAYDOH.com.

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About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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