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Ex-Google News, Bing Engineers Set Out To Build ‘Newspaper Of The Future’

Delivering news digitally in a personalized manner is a nut many a startup - as well as many established Internet companies and publishers - are desperately trying to crack. A newly-founded Palo Alto startup called Hawthorne Labs is one of them. Today, the company released their first application, dubbed APOLLO, for the iPad ( iTunes link - screenshots and video below). Their lofty ambition is to become the number one daily destination of top personalized news content from around the Web, build a genuine Newspaper of the Future™, and thus "deliver the final blow to the newspaper industry".
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