A company that generates cash isn’t automatically a winner. Some businesses stockpile cash but fail to reinvest wisely, limiting their ability to expand.

Luckily for you, we built StockStory to help you separate the good from the bad. Keeping that in mind, here is one cash-producing company that reinvests wisely to drive long-term success and two best left off your watchlist.

Two Stocks to Sell:

Brown-Forman (BF.B)

Trailing 12-Month Free Cash Flow Margin: 15.7%

Best known for its Jack Daniel’s whiskey, Brown-Forman (NYSE: BF.B) is an alcoholic beverage company with a broad portfolio of brands in wines and spirits.

Why Does BF.B Worry Us?

1. Core business is underperforming as its organic revenue has disappointed over the past two years, suggesting it might need acquisitions to stimulate growth
2. Sales are projected to be flat over the next 12 months and imply weak demand
3. Overall productivity fell over the last year as its plummeting sales were accompanied by a decline in its operating margin

At $26.98 per share, Brown-Forman trades at 16.1x forward P/E. Dive into our free research report to see why there are better opportunities than BF.B.

Sirius XM (SIRI)

Trailing 12-Month Free Cash Flow Margin: 14.4%

Known for its commercial-free music channels, Sirius XM (NASDAQ: SIRI) is a broadcasting company that provides satellite radio and online radio services across North America.

Why Do We Think SIRI Will Underperform?

1. Number of core subscribers has disappointed over the past two years, indicating weak demand for its offerings
2. Low free cash flow margin of 12.3% for the last two years gives it little breathing room, constraining its ability to self-fund growth or return capital to shareholders
3. Waning returns on capital from an already weak starting point displays the inefficacy of management’s past and current investment decisions

Sirius XM is trading at $20.93 per share, or 6.9x forward P/E. Check out our free in-depth research report to learn more about why SIRI doesn’t pass our bar.

One Stock to Buy:

ESCO (ESE)

Trailing 12-Month Free Cash Flow Margin: 17.7%

A developer of the communication systems used in the Batmobile of “The Dark Knight,” ESCO (NYSE: ESE) is a provider of engineered components for the aerospace, defense, and utility sectors.

Why Should You Buy ESE?

1. Sales pipeline is in good shape as its backlog averaged 29% growth over the past two years
2. Operating margin expanded by 4.3 percentage points over the last five years as it scaled and became more efficient
3. Incremental sales significantly boosted profitability as its annual earnings per share growth of 30.9% over the last two years outstripped its revenue performance

ESCO’s stock price of $218.91 implies a valuation ratio of 27.6x forward P/E. Is now the time to initiate a position? See for yourself in our in-depth research report, it’s free.

High-Quality Stocks for All Market Conditions

Your portfolio can’t afford to be based on yesterday’s story. The risk in a handful of heavily crowded stocks is rising daily.

The names generating the next wave of massive growth are right here in our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today.