The State of Sustainability in the Fashion Industry

Every year on April 22nd, more than one billion people worldwide celebrate Earth Day. From planting trees to picking up trash to walking instead of driving, people take action to support the green revolution. With a growing sense of urgency to reduce our carbon footprint, the question is: is just one day enough?

According to the UNEP and the Ellen MacArthur Foundation, the fashion industry is responsible for 10% of annual global carbon emissions. At this pace, these emissions will surge by more than 50% by 2030. Industry leaders have the opportunity to shift towards sustainable practices and prevent climate change and environmental harm.

Many big companies and brands are stepping up in the fight against climate change. Brands are realizing that the love of fashion and sustainability can coexist. SmartBuyGlasses, a leading global eyewear retailer, is making significant leaps toward becoming a leader in sustainability. Julia Ritchie, head of Prescription and Private Label at SmartBuyGlasses, says, “As a company, we believe operating in a sustainable way is vital for the future.”

With hopes of a greener future, SmartBuyGlasses has rolled out 100% recycled courier boxes. All eyewear shipped will be sent in these boxes, eliminating the need for plastic packaging. SmartBuy Collection frames come in a foldable eco-friendly matte leather case with a cleaning cloth made from recycled polyethylene terephthalate (RPET), the plastic most commonly used in single-use water bottles.

When customers shop at SmartBuyGlasses, they are able to choose from over 30 brands that carry environmentally-conscious eyewear. Shoppers can choose frames that have been up-cycled or sustainably produced, allowing them to find something they love while respecting the planet.

Major brands who are showing their commitment include Dragon Alliance and Ray-Ban. Dragon Alliance frames are made of RPET and their newest collection, Upcycled, is made from single-use plastic bottles. Ray-Ban’s Sustainable Acetate Collection is made by mixing cellulose acetate with a new kind of plasticizer, making them biodegradable.

By using greener or recycled materials and technology, eyewear brands are putting more focus on creating quality products that are fashionable, sustainable, and have longevity. With a pair of glasses lasting more than just one season, the need to buy and throw is significantly reduced. Brands are introducing a number of other sustainable practices, such as take-back programs, local production, thoughtful packaging, or donation initiatives.

This Earth Day, companies must commit to practices that save the planet all year long. The fashion industry has the chance to pivot and make changes to the way they source, produce, and distribute products. Companies must honor the power of responsibility and understand that they can reduce their carbon footprint while continuing to serve their customers at the highest level.

About SmartBuyGlasses Optical Group

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.