TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has received a purchase order for initial inventory to distribute its flagship product in Austria. Valued at €60,000 (approximately C$86,400), the product will arrive in the country and be available for launch as early as first quarter 2022. The company has arranged for its TAAT(TM) to be sold to smokers of legal age in several of Austria’s nine states; the product will be sold in convenience stores, smoke shops and other retail locations as well as online through a geofenced e-commerce portal. This announcement follows the company’s launch of its product, TAAT(TM), in the United Kingdom, its first international market; several other European countries, including Poland, Germany, France and Switzerland, have also responded positively toward the company’s game-changing tobacco-free, nicotine-free alternative to traditional cigarettes. The Austrian purchase order marks TAAT’s expansion in the European market. According to the press release, TAAT is confident that its products will perform well in Austria, partially because the country’s adult smokers have not had the same opportunities to form preferences for a given tobacco cigarette brand when compared to smokers in other countries and also because menthol cigarettes were banned in the country last year. “The global tobacco market has undergone significant changes in recent years, and with many shifts occurring rapidly in Austria where smoking rates remain relatively high (i.e., three-quarters more than the U.S. national average), I believe it is a very promising market for our next launch of TAAT,” said TAAT Setti Coscarella in the press release. “Thirteen years ago nearly half of all Austrian adults were smokers, a number that has declined considerably due in part to factors such as the recent indoor smoking prohibition, which in combination with other events to include the EU-wide menthol ban has created attractive opportunities for better alternatives such as TAAT to gain market share. . . . I am therefore very confident that this initial commercial order of TAAT will perform well in Austria, laying the groundwork for a large-scale launch as we continue to build out TAAT’s global market footprint.”
To view the full press release, visit https://ibn.fm/wCu7V
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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