American Premium Water Corp. (OTC:HIPH) Begins Production of CaliBear Products in Advance of Retail Launch

Executives from the Company will be in Attendance at the Champs Las Vegas Trade Show July 27th-July 30th to Meet with Retailers and Distributors 

Playa Vista, CA - (NewMediaWire) - July 27, 2021 - American Premium Water Corporation (OTC: HIPH) (the “Company”) announces that it has begun production of its full product kit of CaliBear CBD products in preparation for retail and online launch. Executives from the Company will be present at the Champs Las Vegas trade show to meet with distributors and retailers to discuss the upcoming launch of CaliBear (www.calibearlife.com). Champs Trade Shows have established itself as the premier counterculture, business-to-business, wholesale trade expo serving the smoke shop industry; the Las Vegas event from July 27th-July 30th is the CBD industry’s first major Las Vegas show since the beginning of the pandemic. 

Ryan Fishoff, CEO of American Premium Water, commented, “We are very excited to begin production of CaliBear CBD products; this is a critical step to prepare inventory for distributors to ensure that the launch is successful both online and at retail. Management has been working feverishly over the past few weeks making preparations for the launch, and I am excited to get product into stores and available online for sale as soon as possible. I spent last week with our distributor (Just Logistics) in New Jersey working on the retail rollout plan in the Northeast to smoke shops in the New York City metropolitan area. I am looking forward to attending the Champs show and meeting with other distributors, bringing them up to speed on CaliBear’s progress and the Company’s launch plans in the coming months. I really enjoyed the last time I went to Champs in early 2019, and coming out of the pandemic, I think the energy is going to be great at the Las Vegas Convention Center.”  

“The Company is moving full speed ahead with plans for the official CaliBear launch. The Beta website was released (www.calibearlife.com), we are working with Studio 420 to prepare the e-commerce site to be fully shoppable, which will coincide with the retail launch. A multi-pronged activation strategy is also being developed to ensure that CaliBear has good retail sell-through.  The third quarter will be very exciting for the Company; in the coming weeks more information about the launch and marketing initiatives will be released, including a preliminary list of retailers that CaliBear CBD product will be available at, including installations and pop-ups that will leverage the New York State Hemp Cannabinoid licenses the Company acquired in April. I am very bullish on the positive effect that the CaliBear launch will have on the Company’s top line sales, and I will provide better guidance after the Company has had a chance to assess the full impact to its P&L after the launch,” concluded Mr. Fishoff.

To learn more about American Premium Water Corporation and the CaliBear JV, click this link to see the Company’s presentation at the Emerging Growth Conference and its recent television appearance on “New to the Street” featuring Company CEO Ryan Fishoff and COO David Howell

Shareholders and interested parties are encouraged to follow the Company’s Twitter account @AmericanPremium and CEO Ryan Fishoff @RyanFishoff on Twitter for future Company updates, which will include material information about the Company. Parties are also encouraged to follow Team CaliBear member Trevor Crabb on Instagram at @KingCrabb808 and Sam Pedlow on Instagram at @PedlowSamuel.

About American Premium Water Corp.

American Premium Water (OTC: HIPH) is a diversified luxury consumer products company focused on businesses in the health, beauty and biotech sectors. The company is focused on harnessing the powers of Nano technologies paired without cannabidiol (CBD) to treat health disorders and enhance quality of life. The company’s portfolio includes the LALPINA Hydro and LALPINA CBD brands (www.lalpinahydrocbd.com), Cali Bear (www.calibearlife.com) Vanexxe (www.vanexxe.com) plant + body essentials (www.plantbodyessentials.co).   

Safe Harbor Notice 

Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release.  Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

This press release is issued on behalf of the Board of Directors of American Premium Water Corporation.

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