The Category-Defining Beauty Brand Begins Its National Expansion With Franchise Partner, Dr. Karen Diaz Meaike

After years of redefining what professional beauty services can look like, Blushington is entering its next chapter. The modern beauty destination known for pro artistry, inclusive service, and confidence-driven experiences, today announced the opening of Blushington Boca Raton, the brand’s first franchise location to open as part of its franchise expansion program and the inaugural step in a carefully considered national strategy. Opening February 14, 2026, the Boca Raton studio represents a pivotal brand inflection point — the moment Blushington brings its proven model, values, and standards to new communities through franchising for the first time.

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Located at The Greens at Boca, 19635 State Road 7, Suite 40, Boca Raton, Florida, the studio marks Blushington’s first-ever franchise and a major milestone in the brand’s national expansion. The location is owned and operated by Dr. Karen Diaz Meaike and will bring Blushington’s all-in-one beauty destination—blowouts, makeup, and skincare under one roof—to South Florida.

Founded on the belief that beauty services should be elevated, inclusive, and consistently excellent, Blushington has spent years refining its operating model, training standards, and guest experience. The decision to franchise follows sustained consumer demand and years of demonstrated success and signals Blushington’s readiness to scale without compromising what makes the brand distinct.

Located at The Greens at Boca, 19635 State Road 7, Suite 40, Boca Raton, FL 33498, the Boca Raton franchise location will be owned and operated by Dr. Karen Diaz Meaike, a passionate Blushington client who has long believed in the brand’s differentiated approach to beauty. Her deep connection to the brand and alignment with its mission reflect the values Blushington seeks in franchise partners as it continues to expand into new markets.

Dr. Karen Diaz Meaike brings a strong community-focused mindset and a people-first approach to her role as franchise partner of Blushington Boca Raton. With a background rooted in service, advocacy, and leadership, she is known for building meaningful relationships and creating environments where people feel supported and confident. Her passion for inclusivity, hospitality, and empowerment aligns closely with Blushington’s mission, making her a natural partner as the brand continues its national expansion.

“Blushington has always stood for something bigger than beauty services. It’s about confidence, care, and consistency done at the highest level. Being selected as the first franchise partner is both an honor and a responsibility, and one I don’t take lightly,” said Blushington Boca Raton franchise owner Karen Diaz Meaike. “I’m proud to help set the standard for what the Blushington experience looks like as the brand enters this next chapter, and to steward its values in a way that serves both our community and the future of the system.”

Blushington Boca Raton is now accepting pre-bookings for appointments beginning February 14. To celebrate opening day, guests will receive 20% off all services booked for February 14 only when booking with code HELLOBLUSHINGTONBOCARATON. Appointments can be booked here.

“For more than a decade, we’ve been deeply intentional about building Blushington the right way. From the beginning, our goal was to make beauty more inclusive, personalized, and accessible — without compromising on pro artistry or consistency,” said CEO Natasha Cornstein. “Opening our first franchise isn’t about growth for growth’s sake; it’s about knowing we’re ready to thoughtfully extend our all-in-one beauty experience — blowouts, makeup, and skincare under one roof — to new communities, starting with Boca Raton.” The brand’s franchise model supports long-term sustainability through multiple recurring revenue streams across in-store and on-demand services, designed to meet modern consumer expectations for reliability, inclusivity, and true professional artistry — at scale.

Blushington is focused on building a network of best-in-class operators who can deliver consistent, elevated experiences across markets. Target markets include Texas, Tennessee, Georgia, North Carolina, South Carolina, Arizona, Colorado, Nevada, and California. Blushington also offers discounts for veterans and multi-unit owners. The initial investment to open a lounge range from $585,500 to $805,100.

Next up for the franchise are two locations in Houston, Texas, with the first opening in spring 2026.

Media kit can be found here.

Additional information about the franchise opportunity can be found at https://blushington.com/pages/franchise.

If interested in a position at one of Blushington’s locations, please email careers@blushington.com.

For more information, visit www.blushington.com or @blushington.

About Blushington

Founded in 2011 by sisters Stephi Cohen and Nicki Maron on the belief that people of all ages and backgrounds deserve to feel confident and beautiful, Blushington has seen tremendous success over a decade. Now, the brand is disrupting the beauty industry with its franchise model, offering blowouts, makeup, and skincare services all under one roof. Committed to inclusivity, Blushington welcomes customers of all ages, backgrounds, and hair textures.

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