Addressing Real Estate’s Exclusionary Restrictions, Ridley Leverages AI to Democratize Home Selling Capabilities

Ridley, an innovative real estate platform that brings the power of smarter home selling to the consumer, officially launched today in Colorado. Disrupting the real estate industry by eliminating the industry standard of high commission costs. Ridley combines step-by-step AI guidance, distribution on all major home-buying platforms, and on-demand legal support to help homeowners navigate the sale from start to finish, and keep more of their equity. With Colorado as its first launch market, Ridley plans to expand to four additional states by the end of the year.

The idea behind Ridley started as a personal mission for Founder & CEO Mike Chambers when he began the process of selling his home, looking to find an agent willing to negotiate below the outdated 6 percent commission fee. Attempting to operate outside of the traditional real estate system and sell his home on his own, Chambers ran into several roadblocks, punitive to independent sellers, including inescapable hefty fees, lengthy listing periods, and endless industry bureaucracies. Frustrated, Chambers took to social media and quickly amassed over twenty thousand followers under the handle @realtorshateme, sharing his relatable experience in a series of viral videos. The overwhelming response made one thing clear: the system of buying and selling homes isn’t built in the best interest of consumers—and people are ready for something better. Ridley was created to deliver exactly that, using technology to simplify the home-selling process and put power back in the hands of homeowners.

“I didn’t set out to start a real estate company—I was just trying to sell my home,” said Mike Chambers, Founder & CEO of Ridley. “What I discovered was an industry systematically designed to protect itself at the expense of consumers. I faced suppression from agents, censorship from platforms like Zillow, and even harassment from industry insiders. Ridley is my response—a platform built to challenge the status quo and empower everyday people to take back control of the home-selling process, saving billions in unnecessary commissions.”

The process of selling a home is inadvertently designed to confuse the common consumer, manufacturing a need for realtors at every step. This hands-on approach comes with notorious commission rates on the final sale of the home, in addition to the price tag attached to all other services needed to sell a house, such as inspections, cleanings, repairs, and more. Ridley is designed to streamline all aspects of the home-selling process. Using agentic AI trained on hyperlocal market data, pricing models, and historical transaction data, Ridley guides homeowners through the home-selling process with precision—offering smart, personalized insights into pricing, listing creation, and distribution, all tailored to the seller’s specific home and timeline. Alongside its technology, Ridley delivers comprehensive human support, connecting sellers with trusted vendors (photographers, stagers, handypeople), dedicated concierge services, and on-demand attorney access.

As Ridley becomes available from state to state, beginning with its Alpha launch in Colorado, its mission to streamline the home-selling process and bring the power back to the consumer remains nationwide. Ridley’s technology solution will bridge the gap between realtors and consumers.

ABOUT RIDLEY:

Ridley is a smarter way to sell your home—without the middleman. Acting as a step-by-step guide, Ridley empowers sellers to create their listing, distribute it across all major home-buying platforms, and navigate the entire process with AI-powered tools, on-demand legal support, and concierge services. Whether you’re a first-time seller, experienced homeowner, or builder, Ridley helps you streamline the sale, stay in control, and keep more of your money. Visit www.getridley.com

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