From faster sprint speeds and improved reaction times to reduced injury risk, sleep is rapidly being recognized as one of the most crucial performance tools for football players. The Inactive Company, an Atlanta-based sleep performance brand, is at the forefront by supplying college and NFL teams with its patented Inactivators™ sleep mask, scientifically designed to enhance recovery and resilience.
Since launching in 2021, The Inactive Company has established trusted partnerships with over a dozen collegiate and professional football programs. Teams such as the University of Georgia, Clemson, Auburn, and Texas Christian University, along with NFL franchises like the Dallas Cowboys, Atlanta Falcons, and New York Giants, have incorporated Inactivators into their travel, home, and recovery protocols.
“As a former football player, fitness enthusiast, and someone who is mindful of their wellness, I believe that sleep is the most powerful tool for recovery from both mental and physical perspectives. I heard a quote that if sleep were a drug, it would be illegal because it is so effective and powerful,” shares Brandon Chubb, founder of Do Not Disturb. “I have always prioritized sleep and made it an important piece in my recovery protocol. Products like the Inactivators are incredibly helpful in maximizing the hours of sleep you can get each night. I wish I had the ability to use them when I played in the NFL.”
The NFL Players Association has also embraced the product. Initially identifying Inactivators as a key sleep solution for injured and traveling athletes, the NFLPA has featured The Inactive Company in its wellness education programs.
Sleep: The Overlooked Performance Advantage
According to the Human Kinetics Journal, elite athletes need 8.3 hours of sleep to feel rested; however, the average sleep duration of an elite athlete is just 6.7 hours. Contributing factors include time zone travel, late-night device use, and pain-related sleep disruption.
“While most players recognize the importance of sleep, they often find it challenging to prioritize or enhance it,” stated co-founder Jill MacRae. “Inactivators provide teams with a scientifically supported tool that they can effectively use on the road, at home, or during recovery.”
Designed specifically for elite athletes, the Inactivators Performance Sleep Mask includes several patented features not found in standard sleep masks:
- Tru-dark technology for full light blocking, even during movement
- Pressure-free eye zones to protect REM cycles
- Thermoregulation to combat facial overheating
- Self-adjusting straps and anatomical fit
- Team logo customization, reinforcing integration into official performance kits
“Our mission at The Inactive Company extends beyond football. By leveraging athlete-grade technology for universal sleep improvement, we hope to build a better-rested world,” adds Lori Oliver, co-founder of The Inactive Company.
About The Inactive Company
The Inactive Company is a sleep performance brand dedicated to developing technology and tools that enhance rest and recovery for everyone. Its innovative sleep mask, Inactivators™, is a scientifically backed solution to improve sleep and is trusted by professional and collegiate sports organizations. By emphasizing the science of sleep and the power of intentional design, the company aims to create a world of well-rested individuals. For more information, visit https://inactiveco.com.
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"Products like the Inactivators are incredibly helpful in maximizing the hours of sleep you can get each night. I wish I had the ability to use them when I played in the NFL.”
Contacts
Jason Gilbreth
Jgilbreth@trevelinokeller.com
(847) 894-8112
