Created by Fertility Patients, for Fertility Patients — Berry Simplifies IUI, IVF, Egg Freezing, Embryo Transfers, and More
Berry Fertility, a leading patient fertility management platform, today announced a revamped app with a powerful suite of new features designed to simplify and support every stage of the fertility journey, from IUI and IVF, to egg freezing and embryo transfers.
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Berry Fertility Mobile App
Fertility care is in high demand and short supply. Egg freezing cycles have more than doubled in the past five years, and each new year shows record-breaking growth. The Society for Assisted Reproductive Technology’s most recent official data shows a surge in egg freezing cycles of 39.2%, the biggest single-year numerical jump on record.* Yet Assisted Reproductive Technology (ART) services like IVF still meet less than 30% of patient needs. Berry Fertility is helping bridge this access gap with a platform that puts personalized, tech-enabled fertility support in every patient’s pocket.
With this new rollout, Berry customers can:
- Access Step-by-Step Treatment Guides: Understand what to expect from IUI, IVF, egg freezing, embryo transfers, and timed intercourse with simplified breakdowns of complex care plans.
- Manage Medications: Organize medications and dosing instructions more easily and confidently, with access to clear medical information and how-tos. To date, Berry has delivered over 200,000 medication reminders.
- Smartly Add Medications: Use the phone’s camera to quickly scan dozens of medications to import into the app.
- Track Appointments, Symptoms, Lab Results, Milestones, and Reminders: Stay on top of everything — from ultrasound dates to medication times — with a custom fertility calendar. Track symptoms and store lab results to support more informed conversations with providers.
- Access a Library of In-Depth Resources: Get a heads-up on what to expect and receive helpful resources at every stage of treatment, including articles, protocol diagrams, videos, common FAQ, and a fertility glossary.
- Share With Your Support Network: Share a fertility treatment with anyone — a partner, parent, or friend — so they can follow along or provide support.
- Talk to an Expert Anytime: Chat with the Berry team anytime for help with treatment questions, tech issues, or emotional support.
“Our team at Berry is made up of patients who have gone through fertility treatments themselves,” said Irene Alvarado, co-founder and CEO of Berry Fertility. “We built Berry to be the tool we all wished we had — something that makes fertility care more accessible, less stressful, and a whole lot more human.”
Berry is available in all 50 U.S. states, Mexico, Australia, and Canada, and currently holds a five-star rating in the App Store, far above the industry standard of 2.4 stars. The app offers both a free tier and a premium version for $9.99/month or $72/year. To learn more, visit www.berryfertility.com. To make a request for feature improvements, partner, or get in touch, reach out to hello@berryfertility.com.
About Berry Fertility
Berry Fertility is a comprehensive patient management platform for IVF, IUI, embryo transfer, and egg freezing. Started in 2022 by a team of Google alumni, Berry Fertility streamlines fertility treatments for both patients and clinics. Through the platform, patients benefit from a seamless onboarding process, digital scheduling, and access to vital educational resources. Providers, meanwhile, can automate administrative tasks so they can get back to patient care. For more information visit, berryfertility.com.
*Official SART data published in the latest official report published in 2025, tallying 2023 data.
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Contacts
Irene Alvarado, press@berryfertility.com
