ATLANTA, GA / ACCESS Newswire / June 3, 2025 / In May 2025, the MAR Advantage team launched its ready-to-drink (RTD) Athena's Glow Drink, which blends natural ingredients with real benefits for women aged 45+. MAR Advantage had one major goal in mind when creating Athena's Glow Drink: to meet the unique wellness needs of women in their prime who are thriving, health-conscious, and ready for a product that speaks to their lifestyle in a way the industry often overlooks.
Athena's Glow Drink will debut in four refreshing flavors-Original, Original Sparkling, Lemon, and Lemon Sparkling-each crafted with a Green Tea base to energize, nourish, and support women from the inside out. Consumers can expect all four flavors to be available during the May 2025 launch.
Fulfilling a Niche Within the Beverage Industry
Given that women aged 45+ are often considered one of the most active, wealthiest, and health-focused generations, there has been a noticeable gap in RTD products tailored to this demographic. Athena's Glow Drink was created to change that narrative.
When crafting Athena's Glow Drink, MAR Advantage tailored the drink to women who deserve to feel seen, heard, and celebrated. The drink blends categories like nutrition, hydration, female wellness, and energy into a clean, science-backed product. To boot, each can has only 40 calories and no added sugar. Instead, Athena's Glow Drink is naturally sweetened with Stevia and honey.
What Ingredients and Benefits Will Consumers Find in Athena's Glow Drink?
When it comes to ingredients, Athena's Glow Drink utilizes natural superfoods and nutrients like the clean energy-enhancing yerba mate and green tea extract; collagen to support skin, hair, joints, and nail health; and magnesium, vitamin C, and vitamin B12 to encourage hydration, immunity, and vitality.
Between the potential for improved skin glow, joint and bone health, digestive harmony, relaxation, and better sleep, Athena's Glow Drink is more than just a beverage. At its core, the drink embodies everything that midlife women tend to care about.
Designed By Women and For Women
Athena's Glow Drink is powered by the very women it's designed to support. At the helm of MAR Advantage are Analia Benedetti and Marina Palma-two powerhouse leaders with a deep track record of building and scaling some of the most recognized brands in the CPG and beverage space. With experience leading strategies for companies like Coca-Cola, General Mills, Kellogg's, and Dannon, Benedetti and Palma bring unmatched insight into what women truly want-and what the market has long failed to deliver. Together, they are reshaping the wellness category with purpose, precision, and a deep respect for women who expect more from the products they consume.
Palma explained, "We're not trying to change habits - we're showing up for the mid-morning reset or mid-afternoon self-care moment." Benedetti added, "It's about giving women a real option when they want to feel energized and supported, not jittery or ignored."
About Athena's Glow Drink and MAR Advantage:
Athena's Glow Drink, the wellness beverage created by the MAR Advantage team, is designed for women in their prime. The drink specifically caters to women who want to glow naturally and runs on superfoods backed by science. Athena's Glow Drink supports energy, skin, hair, and joint health, relaxation and sleep support, and overall vitality.
MAR Advantage co-founders Analia Benedetti, COO, and Marina Palma, CMO, are passionate about helping women embrace this chapter of their lives with "unapologetic brilliance." Athena's Glow Drink was released online in May 2025.
Contact Information
Company: MAR Advantage, producers of Athena's Glow Drink
Email: contact@athenasglowdrink.com,
Website: www.athenasglowdrink.com
Address: Atlanta, Georgia
SOURCE: MAR Advantage, producers of Athena's Glow Drink
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