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Filed by Coca-Cola Enterprises Inc. pursuant to
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Rule 425 of the Securities Act of 1933 and
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deemed filed pursuant to Rule 14a-12 of the
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Securities Exchange Act of 1934
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Subject Company: Coca-Cola Enterprises Inc.
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Commission File No.: 001-09300
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BUSINESS
BUSINESS
Simon Baldry
Managing Director
CCE Great Britain
Forward Looking Statements
Included in this presentation are forward-looking management comments and other statements that reflect management’s current
outlook for future periods. As always, these expectations are based on currently available competitive, financial, and economic data
along with our current operating plans and are subject to risks and uncertainties that could cause actual results to differ materially
from the results contemplated by the forward-looking statements. The forward-looking statements in this news release should be read
in conjunction with the risks and uncertainties discussed in our filings with the Securities and Exchange Commission, including our
most recent annual report on Form 10-K and other SEC filings.
outlook for future periods. As always, these expectations are based on currently available competitive, financial, and economic data
along with our current operating plans and are subject to risks and uncertainties that could cause actual results to differ materially
from the results contemplated by the forward-looking statements. The forward-looking statements in this news release should be read
in conjunction with the risks and uncertainties discussed in our filings with the Securities and Exchange Commission, including our
most recent annual report on Form 10-K and other SEC filings.
IMPORTANT ADDITIONAL INFORMATION AND WHERE TO FIND IT
This communication may be deemed to be solicitation material in respect of the proposed transaction. In connection with the
proposed transaction and required shareowner approval, the Company will file relevant materials with the Securities and Exchange
Commission (the "SEC"), including a proxy statement/prospectus contained in a Form S-4 registration statement, which will be mailed
to the shareowners of the Company.
proposed transaction and required shareowner approval, the Company will file relevant materials with the Securities and Exchange
Commission (the "SEC"), including a proxy statement/prospectus contained in a Form S-4 registration statement, which will be mailed
to the shareowners of the Company.
SHAREOWNERS OF THE COMPANY ARE URGED TO READ ALL RELEVANT DOCUMENTS FILED WITH THE SEC, INCLUDING
THE PROXY STATEMENT/PROSPECTUS WHEN IT BECOMES AVAILABLE, BECAUSE THEY WILL CONTAIN IMPORTANT
INFORMATION ABOUT THE PROPOSED TRANSACTION.
THE PROXY STATEMENT/PROSPECTUS WHEN IT BECOMES AVAILABLE, BECAUSE THEY WILL CONTAIN IMPORTANT
INFORMATION ABOUT THE PROPOSED TRANSACTION.
Shareowners may obtain a free copy of the proxy statement/prospectus, when it becomes available, and other documents filed by the
Company at the SEC's web site at www.sec.gov. Copies of the documents filed with the SEC by the Company will be available free
of charge on the Company's website at www.cokecce.com under the tab "Investor Relations" or by contacting the Investor Relations
Department of Coca-Cola Enterprises at 770-989-3246.
Company at the SEC's web site at www.sec.gov. Copies of the documents filed with the SEC by the Company will be available free
of charge on the Company's website at www.cokecce.com under the tab "Investor Relations" or by contacting the Investor Relations
Department of Coca-Cola Enterprises at 770-989-3246.
PARTICIPANTS IN THE SOLICITATION
Coca-Cola Enterprises (“Company”) and its directors, executive officers and certain other members of its management and
employees may be deemed to be participants in the solicitation of proxies from its shareowners in connection with the proposed
transaction. Information regarding the interests of such directors and executive officers was included in the Company’s Proxy
Statement for its 2010 Annual Meeting of Shareowners filed with the SEC March 5, 2010 and a Form 10-K filed on February 12, 2010
and information concerning the participants in the solicitation will be included in the proxy statement/prospectus relating to the
proposed transaction when it becomes available. Each of these documents is, or will be, available free of charge at the SEC’s
website at www.sec.gov and from the Company on its website or by contacting the Investor Relations Department at the telephone
number above.
employees may be deemed to be participants in the solicitation of proxies from its shareowners in connection with the proposed
transaction. Information regarding the interests of such directors and executive officers was included in the Company’s Proxy
Statement for its 2010 Annual Meeting of Shareowners filed with the SEC March 5, 2010 and a Form 10-K filed on February 12, 2010
and information concerning the participants in the solicitation will be included in the proxy statement/prospectus relating to the
proposed transaction when it becomes available. Each of these documents is, or will be, available free of charge at the SEC’s
website at www.sec.gov and from the Company on its website or by contacting the Investor Relations Department at the telephone
number above.
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our leadership position
our category ambition
how we will unlock growth
how we will grow responsibly
3
Coca-Cola Enterprises
Operating Framework
Operating Framework
4
• $7.3 billion revenue
(pro forma FY 2009)
(pro forma FY 2009)
• 600 million
physical cases
physical cases
• 550,000 pieces of
cold drink equipment
cold drink equipment
• 18 manufacturing
facilities
facilities
• 13,000 employees
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Source: internal reports; numbers are rounded
Coca-Cola Enterprises
Great Britain
Great Britain
• 4 billion bottles and
cans sold
cans sold
• Almost 4,700
employees in
36 facilities
employees in
36 facilities
• 194,000 pieces of
equipment
serviced
equipment
serviced
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Source: internal reports; numbers are rounded
Market Overview
Great Britain
Great Britain
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2009 Soft Drinks Category Growth
Soft drinks category growth is
outpacing food sales in grocery
outpacing food sales in grocery
72% of 2009 category growth
was from CCE brands
was from CCE brands
Soft Drinks = NARTD + squashes; Sources: Nielsen 2009 Total Cov Value; Nielsen, All Food sales within Grocery vs Total Soft
drinks (Groc + Imp)
drinks (Groc + Imp)
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• GB soft drink category is worth £11.4 billion at retail
• We believe the category could achieve an additional £1.4
billion of growth by:
billion of growth by:
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Benefitting from a
Growing Population
(in millions)
Growing Population
(in millions)
Growing Underdeveloped
Per Cap Consumption
TCCC Consumption Per Capita (2008, 8 oz servings)
Per Cap Consumption
TCCC Consumption Per Capita (2008, 8 oz servings)
Belgium
Norway
Great
Britain
Britain
Ireland
2008
Estimate
Estimate
2018
Estimate
Estimate
Soft Drinks = NARTD + squashes; Sources: Office of National Statistics 2008; TCCC 2008
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GB soft drink category is worth £11.4 billion
We believe the category could achieve an
additional £1.4 billion of growth by focusing on
five shopping environments in 3 key segments:
additional £1.4 billion of growth by focusing on
five shopping environments in 3 key segments:
Future Consumption
On Premise
On the Go
SUPERSTORES
FOOD HALL
FOOD HALL
PUBS, BARS & CLUBS
CANTEEN
FUEL
NEIGHBOURHOOD
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Source: TCCC 2008; CCE internal estimates, 2009
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Shopper Based Insights
Driving Opportunities
Driving Opportunities
Superstore Food Hall
Soft drinks feature in
just 26% of take
home food trips
just 26% of take
home food trips
Improved Category
Segmentation and
Signage
Segmentation and
Signage
SOLUTION
Source: Kantar Worldpanel; 52w/e April 2010
Food To Go
67% of food
purchases do not
include a soft drink
purchases do not
include a soft drink
Meal Deal and
Visibility
Visibility
SOLUTION
Source: NPD/Crest 2009
Pubs, Bars &Clubs
25% of consumers
enter a pub looking
for only a soft drink
enter a pub looking
for only a soft drink
Improve visibility &
range of Soft
drinks
range of Soft
drinks
SOLUTION
Source: Distillery research; 2008
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Shopper Based Insights
Driving Opportunities
Driving Opportunities
• Packaging
• Shelf
• Pricing
Key Features:
User Controlled
Highly Flexible
Interactive
Smart
• POS
• Displays
• Macro Store Layouts
Re-creating a ‘real’ store in the virtual world
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[Real Time Video Material]
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SUSTAINABLE PACKAGING
AND RECYCLING
AND RECYCLING
WATER
STEWARDSHIP
STEWARDSHIP
ENERGY CONSERVATION
AND CLIMATE CHANGE
AND CLIMATE CHANGE
PRODUCT PORTFOLIO /
BALANCED & ACTIVE LIFESTYLE
BALANCED & ACTIVE LIFESTYLE
These are the five areas where we believe we can
make the biggest difference
make the biggest difference
They are also where
we have the
biggest impact
we have the
biggest impact
Our Corporate Responsibility &
Sustainability (CRS) Priorities
Sustainability (CRS) Priorities
DIVERSITY AND
INCLUSION
INCLUSION
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Key Takeaways
Great Britain is a key component of our
European business
European business
We have identified a real opportunity to grow
our business in Great Britain
our business in Great Britain
We are clear about how we can unlock
this growth
this growth
We are clear about our commitment to
Corporate Responsibility and Sustainability
Corporate Responsibility and Sustainability
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BUSINESS
BUSINESS
Simon Baldry
Managing Director
CCE Great Britain
17
Important Additional Information and Where to Find It
This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval. In connection with the proposed transaction and required shareowner approval, the Company will file relevant materials with the Securities and Exchange Commission (the “SEC”), including a proxy statement/prospectus contained in a registration statement on Form S-4, which will be mailed to the shareowners of the Company after the registration statement is declared effective. The registration statement has not yet become effective.
SHAREOWNERS OF THE COMPANY ARE URGED TO READ ALL RELEVANT DOCUMENTS FILED WITH THE SEC, INCLUDING THE PROXY STATEMENT/PROSPECTUS WHEN IT BECOMES AVAILABLE, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.
Shareowners may obtain a free copy of the proxy statement/prospectus, when it becomes available, and other documents filed by the Company at the SEC’s web site at www.sec.gov. Copies of the documents filed with the SEC by the Company will be available free of charge on the Company’s website at www.cokecce.com under the tab “Investor Relations” or by contacting the Investor Relations Department of Coca-Cola Enterprises at 770-989-3246.
Participants in the Solicitation
Coca-Cola Enterprises Inc. (the “Company”) and its directors, executive officers and certain other members of its management and employees may be deemed to be participants in the solicitation of proxies from its shareowners in connection with the proposed transaction. Information regarding the interests of such directors and executive officers was included in the Company’s Proxy Statement for its 2010 Annual Meeting of Shareowners filed with the SEC March 5, 2010 and its Form 10-K filed on February 12, 2010 and information concerning the participants in the solicitation will be included in the proxy statement/prospectus relating to the proposed transaction when it becomes available. Each of these documents is, or will be, available free of charge at the SEC’s website at www.sec.gov and from the Company on its website or by contacting the Investor Relations Department at the telephone number above.