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VIDEO TRANSCRIPT
Holly Corporation & Frontier Oil Corporation
Weekly CommuniquéMerger Update #09
Video One
Below is the transcript of a video message delivered by Holly Corporations President, Dave Lamp
and Frontier Oil Corporations Chairman, President and Chief Executive Officer, Mike Jennings, to
both Holly and Frontier employees on May 13, 2011.
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Mike Jennings:
Really the interesting question is one of why did it take so long? And, I do a lot of work with
investors, and Ive spent a lot of time talking with Wall Street analysts and investors about this
transaction and thats really their question. These companies are an obvious fit, have been for a
long time; have pursued very similar strategies, and similar geography. What were doing through
this transaction is to put them together to make them stronger, better and more capable
strategically in the future. We do that on account of having a broader base. We now have 5 plants
instead of 3 and 2 respectively; weve got a very strong and liquid balance sheet. I think
everybody knows that we occupy an industry that has a lot of cyclicality and seasonality associated
with it. Were going to be able to power through those things a lot better as a combined company.
Were bigger; weve got 450,000 barrels of crude distillation capacity between us. I look forward
to strategically executing our plan with the confidence that we can ride through the storms and
grow organically and externally through what has been a challenging industry in the last couple
years.
Dave Lamp:
Whats the purpose of this merger? Well, to me personally, I think its what I mentioned a little
bit, its growth for the employees, in terms of opportunity. That said, you know I think what
happens, as Mike mentioned, is really we get a big financial kick here. Much stronger financially;
very strong balance sheet. Relatively low debt levels, maybe even suboptimum on debt. The ability
to do a larger acquisition is probably in our cards just because of the financial strength this
will bring. The purchasing power that were going to get. You know when we were 250,000 barrels
which was not that long ago, Holly was even at 100,000 barrels, its hard to get the attention of
your suppliers. Youre just kind of a gnat. At 450, you know the crude guys, all of sudden the
crude guys say ooh, theyre players, so we better pay attention to them. All your catalyst
suppliers, all your chemical suppliers, all the utilities that supply you...all of sudden youre a
little bit of a bigger player, with better credit, and thats going to give us leverage. So, a lot
of little subtle things, but the big piece is really a lot of opportunity for employees,
opportunities to grow and consolidate the industry some more, opportunities to really just be
better than what we were through synergies between the 2 facilities, facilities in the mid-west
region for instance and really the technology mix here is really interesting because Frontier was
largely a coking
based refiner and we were largely an asphalt based refiner so we bring different synergies there
that I think were going to be able to exploit into the market place and serve our customers even
better with that mix of technology.
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Mike Jennings:
This merger is going to create value across a number of different parameters. Lets start out
first with the employees. The employees of this combined company are going to have a larger, more
stable employer, more opportunities geographically and to grow their careers. And further as we
grow the business, which is our intention, we see that as benefiting the whole group. Beyond that,
were going to create value for our owners, and that is one of our primary purposes in this
business. Were going to do that by growing the business organically and externally. We also have
something that Frontier has not had the benefit of the last few years, but Holly has and that is
Holly Energy Partners, the MLP vehicle. Thats going to allow us to knit these businesses
together. Lets take Tulsa and El Dorado as an example. HEP will help to facilitate the
integration of those two plants, allowing us to grow them by themselves, but also together. And
that physical integration is going to provide value for our shareholders and for the plants as we
become more prominent in MidCon.
Dave Lamp:
Well, whats going to make a successful merger is mainly people. The thing Mike mentioned thats
just paramount importance is working together to find the best solutions to issues that come up and
thats just people driven. We got, these refineries are a hunk of bolts without the people that
run them. And if you dont do that well, manage the human resource well, hire the right people,
develop the right people, have all those processes in place, you wont be very good. So, you know
our emphasis as management will be how do we get the best people in the right position, how do we
give them best opportunities, how do we let them grow and let them have passion in their business
and to get results, and we dont have to really do much after that.
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Mike Jennings:
Well, I think people should have a good solid read of our mission and values statement because
that articulates it very clearly. Ok? Our purpose is to be the premier petroleum refiner and
logistics company in the country. Were taking, on a profitability basis, the number 1 and number
2 companies in net income per barrel and putting them together. Ok? So, were going to be strong
and were going to be profitable but we also have a set of values that are very dear to us and this
stuff comes from right here. Its about telling the truth, its about working hard every day,
working safely, treating the environment and the communities that host us responsibly and so I
really encourage people to look at that mission and values statement as a means of understanding
what were trying to achieve as a company. In terms of tone setting and culture, thats going to
be a lot of what Dave and I work on and the rest of the management team through the first few
months, and youre going to hear the words performance based. We expect a high level of
performance out of our employees and were going to hold ourselves to that standard. I dont think
thats new; we may articulate it in somewhat of a new way, but both companies in the past have held
themselves to high standards and we certainly expect to continue that.
Dave Lamp:
And thats, thats whats so fascinating about this business, is small changes and small things
make a huge difference in your competitive position. And its all around your human resources. If
theyre engaged and theyre ready and theyre excited, and they feel that performance culture is
worth it to them, its amazing what you can do as a business and youd see the results fairly
quickly. And thats whats so exciting about the business to me and thats the work environment we
really want to create; is one where, you know, you can, the sky is the limit, its your ability
that sets the balance. Its not management, its not the structure. If you can contribute, youre
going to grow and your resume is going to look better. And thats our job as managers, to make
your resume look better. And thats what will keep you at a company is that fact that youre
learning, growing, get more responsibility and basically being compensated higher. That typically
is a formula that works in my experience just about anywhere and thats what I want to create,
thats what I want see, people produce, I want to see them be productive and I want to see them
really excel.
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Important Information for Investors and Shareholders
This communication does not constitute an offer to sell or the solicitation of an offer to buy any
securities or a solicitation of any vote or approval. The issuance of Holly Corporation (Holly)
common stock in connection with the proposed merger will be submitted to Hollys shareholders for
their consideration, and the proposed merger will be submitted to shareholders of Frontier Oil
Corporation (Frontier) for their consideration. Holly filed with the Securities and Exchange
Commission (SEC) a registration statement on Form S-4 that included a joint proxy statement to be
used by Holly and Frontier to solicit the required approval of their shareholders in connection
with the proposed merger and constituted a prospectus of Holly. Holly and Frontier may also file
other documents with the SEC concerning the proposed merger. INVESTORS AND SECURITY HOLDERS OF
HOLLY AND FRONTIER ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS REGARDING THE PROPOSED
MERGER AND OTHER RELEVANT DOCUMENTS FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY
BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED MERGER.
Investors and security holders may obtain a free copy of the joint proxy statement/prospectus and
other documents containing important information about Holly and Frontier through the website
maintained by the SEC at www.sec.gov. Copies of the documents filed with the SEC by Holly
will be available free of charge on Hollys website at
www.hollycorp.com under the tab Investors
or by contacting Hollys Investor Relations Department at (214) 871-3555. Copies of documents filed
with the SEC by Frontier will be available free of charge on Frontiers website at
www.frontieroil.com under the tab Investor Relations and then under the tab SEC Filings or by
contacting Frontiers Investor Relations Department at (713) 688-9600.
Holly, Frontier and certain of their respective directors and executive officers may be deemed to
be participants in the solicitation of proxies from the shareholders of Holly and shareholders of
Frontier in connection with the proposed transaction. Information about the directors and executive
officers of Holly is set forth in its proxy statement for its 2011 annual meeting of shareholders,
which was filed with the SEC on March 31, 2011. Information about the directors and executive
officers of Frontier is set forth in its proxy statement for its 2011 annual meeting of
shareholders, which was filed with the SEC on March 21, 2011. These documents can be obtained free
of charge from the sources indicated above. Other information regarding the participants in the
proxy solicitation and a description of their direct and indirect interests, by security holdings
or otherwise, are contained in the joint proxy statement/prospectus and other relevant materials to
be filed with the SEC.
Cautionary Statement Regarding Forward-Looking Statements
This communication contains forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. These include
statements regarding the effects of the proposed merger and statements preceded by, followed by or
that otherwise include the words believes, expects, anticipates, intends, estimates, or
similar expressions. Forward looking statements relating to expectations about future results or
events are based upon information available to Holly and Frontier as of todays date, and are not
guarantees of the future performance of Holly, Frontier or the combined company, and actual results
may vary materially from the results and expectations discussed. For instance, although Holly and
Frontier have signed an agreement for a subsidiary of Holly to merge with and into Frontier, there
is no assurance that they will complete the proposed merger. The merger agreement will terminate if
the companies do not receive the necessary approval of Hollys shareholders or Frontiers
shareholders or government approvals or if either Holly or Frontier fails to satisfy conditions to
closing. Additional risks and uncertainties related to the proposed merger include, but are not
limited to, the successful integration of Hollys and Frontiers business and the combined
companys ability to compete in the highly competitive refining and marketing industry. The
revenues, earnings and business prospects of Holly, Frontier and the combined company and their
ability to achieve planned business objectives will be subject to a number of risks and
uncertainties. These risks and uncertainties include, among other things, risks and uncertainties
with respect to the actions of actual or potential competitive suppliers of refined petroleum
products in Hollys, Frontiers and the combined companys markets; the demand for and supply of
crude oil and refined products; the spread between market prices for refined products and market
prices for crude oil; the possibility of constraints on the transportation of refined products; the
possibility of inefficiencies, curtailments or shutdowns in refinery operations or pipelines;
effects of governmental and environmental regulations and policies; the availability and cost of
financing; the effectiveness of capital investments and marketing strategies; efficiency in
carrying out construction projects; the ability to acquire refined product operations or pipeline
and terminal operations on acceptable terms and to integrate any existing or future acquired
operations; the possibility of terrorist attacks and the consequences of any such attacks; and
general economic conditions.
Holly and Frontier caution that the foregoing list of risks and uncertainties is not exclusive.
Additional information concerning these and other risks is contained in Hollys and Frontiers most
recently filed Annual Reports on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent
Current Reports on Form 8-K and other SEC filings. All subsequent written and oral forward-looking
statements concerning Holly, Frontier, the proposed merger or other matters and attributable to
Holly or Frontier or any person acting on their behalf are expressly qualified in their entirety by
the cautionary statements above. Neither Holly nor Frontier undertake any obligation to publicly
update any of these forward-looking statements to reflect events or circumstances that may arise
after the date hereof.
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