Securities and Exchange Commission
Washington, D.C. 20549
Schedule 13G/A
Under the Securities Exchange Act of 1934
(Amendment No. 35)
Hasbro, Inc.
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(Name of Issuer)
Common Stock, Par Value $.50 Per Share
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(Title of Class of Securities)
418 056 10 7
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(CUSIP Number)
12/31/2012
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(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
[ ] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[ X ] Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
CUSIP No. 418 056 10 7 Schedule 13G/A Page 1 of 7 Pages
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1. Name of Reporting Person
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Alan G. Hassenfeld
2. Check the Appropriate Box if member of a Group
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(a) ( )
(b) (X)
3. SEC Use Only
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4. Citizenship or Place of Organization
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United States
Number of Shares Beneficially Owned by Each Reporting
Person With:
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5. Sole Voting Power
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12,432,753
6. Shared Voting Power
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487,216
7. Sole Dispositive Power
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12,432,753
8. Shared Dispositive Power
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487,216
9. Aggregate Amount Beneficially Owned by Each Reporting Person
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12,919,969
CUSIP No. 418 056 10 7 Schedule 13G/A Page 2 of 7 Pages
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10. Check Box if the Aggregate Amount in Row (9) Excludes Certain
Shares (See Instructions)
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[ ]
11. Percent of Class Represented by Amount in Row 9
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10.0%
12. Type of Reporting Person
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IN
CUSIP No. 418 056 10 7 Schedule 13G/A Page 3 of 7 Pages
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Item 1(a) Name of Issuer:
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Hasbro, Inc.
Item 1(b) Address of Issuer's Principal Executive Offices:
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1011 Newport Avenue, Pawtucket, RI 02862
Item 2(a) Name of Person Filing:
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Alan G. Hassenfeld
Item 2(b) Address of Principal Business Office or, if none, Residence:
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c/o Hassenfeld Family Initiatives LLC
101 Dyer Street
Suite 401
Providence, Rhode Island 02903
Item 2(c) Citizenship
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United States
Item 2(d) Title of Class of Securities:
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Common Stock, Par Value $.50 Per Share
Item 2(e) CUSIP Number:
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418 056 10 7
Item 3. If this statement is filed pursuant to section 240.13d-1(b) or
240.13d-2(b) or (c), check whether the person filing is a:
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Not applicable
Item 4. Ownership:
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(a) Amount Beneficially Owned: 12,919,969
(b) Percent of Class: 10.0%
CUSIP No. 418 056 10 7 Schedule 13G/A Page 4 of 7 Pages
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(c) Number of shares as to which the person has:
(i) sole power to vote or to direct
the vote..........................12,432,753*
(ii) shared power to vote or to direct
the vote..........................487,216**
(iii) sole power to dispose or to direct
the disposition of............... 12,432,753*
(iv) shared power to dispose or to direct
the disposition of................487,216**
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*Includes (a) 100,000 shares which may be purchased upon exercise of presently exercisable options; (b) 6,670,921 shares held by the Merrill Hassenfeld Trust, of which Mr. Hassenfeld is sole trustee; (c) 5,643,064 shares held by two trusts for the benefit of Alan Hassenfeld, for both of which Mr. Hassenfeld is sole trustee; and (d) 14,149 shares receipt of which has been deferred until Mr. Hassenfeld retires from the Hasbro Board of Directors.
**Consists of (a) 154,216 shares owned by Mr. Hassenfeld and others, as Trustees of the Sylvia Hassenfeld 1968 Trust; and (b) 333,000 shares owned by The Hassenfeld Foundation, of which Mr. Hassenfeld is one of the officers and directors.
Mr. Hassenfeld disclaims beneficial ownership of all shares except to the extent of his proportionate pecuniary interest therein.
Item 5. Ownership of Five Percent or Less of a Class:
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Not Applicable
CUSIP No. 418 056 10 7 Schedule 13G/A Page 5 of 7 Pages
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Item 6. Ownership of More than Five Percent on Behalf
of Another Person:
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An aggregate of 6,825,137 shares of Common Stock are held by Mr. Hassenfeld, as a trustee of the Merrill Hassenfeld Trust and the Sylvia Hassenfeld 1968 Trust. His mother, Sylvia K. Hassenfeld, has the right to receive any dividends from the shares held in these two trusts. An aggregate of 333,000 shares of Common Stock are held by The Hassenfeld Foundation, a charitable foundation. All assets of The Hassenfeld Foundation are devoted to the charitable purposes of the Foundation. Mr. Hassenfeld disclaims beneficial ownership of the shares described in this Item 6 except to the extent of any proportionate pecuniary interest therein.
Item 7. Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported on By the Parent Holding Company or
Control Person:
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Not Applicable
CUSIP No. 418 056 10 7 Schedule 13G/A Page 6 of 7 Pages
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Item 8. Identification and Classification of Members of the Group:
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Not Applicable
Item 9. Notice of Dissolution of Group:
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Not Applicable
Item 10. Certification:
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Not Applicable
CUSIP No. 418 056 10 7 Schedule 13G/A Page 7 of 7 Pages
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Signature:
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
February 1, 2013
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Date
/s/ Alan G. Hassenfeld
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Signature
Alan G. Hassenfeld
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Name