Definitive Additional Materials



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Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

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Apple Inc.



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*** Exercise Your Right to Vote *** Important Notice Regarding the Availability of Proxy Materials for the Annual Shareholders Meeting to Be Held on March 1, 2019. APPLE INC. APPLE INC.C/O PROXY SERVICES P.O. BOX 9163 FARMINGDALE, NY 11735 Meeting Information Meeting Type: Annual Meeting For holders as of: January 2, 2019 Date: March 1, 2019 Time: 9:00 a.m. Pacific Time Location: Steve Jobs Theater Apple Park Cupertino, California 95014 You are receiving this communication because you hold shares in the company named above. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting. See the reverse side of this notics of obtain proxy materials and voting instructions. E54456-P14435



Before You Vote How to Access the Proxy Materials Proxy Materials Available to VIEW or RECEIVE: NOTICE AND PROXY STATEMENT FORM 10-K How to View Online: Have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) and visit: How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY INTERNET: 2) BY TELEPHONE: 1-800-579-1639 3) BY E-MAIL*: * If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) in the subject line. Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before February 15, 2019 to facilitate timely delivery.
How To Vote Please Choose One of the Following Voting Methods Vote In Person: Only eligible shareholders who have registered in advance and have a valid confirmation of registration will be admitted to the Annual Meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares. Vote By Internet: To vote by Internet, go to Have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) available and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card. E54457-P14435



Voting Items The Board of Directors recommends a vote FOR all the listed nominees. 1. The election to Apple’s Board of Directors of the eight nominees named in the Proxy Statement Nominees: 1a. James Bell 1b. Tim Cook 1c. Al Gore 1d. Bob Iger 1e. Andrea Jung 1f. Art Levinson 1g. Ron Sugar 1h. Sue Wagner The Board of Directors recommends a vote FOR Proposals 2 and 3. 2. Ratification of the appointment of Ernst & Young LLP as Apple’s independent registered public accounting firm for 2019 3. Advisory vote to approve executive compensation The Board of Directors recommends a vote AGAINST Proposals 4 and 5. 4. A shareholder proposal entitled “Shareholder Proxy Access Amendments” 5. A shareholder proposal entitled “True Diversity Board Policy” E54458-P14435