UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of January 2005
DIALOG SEMICONDUCTOR PLC
(Translation of registrant's name into English)
Neue Strasse 95, D-73230 Kirchheim/Teck-Nabern, Germany
(Address of principal executive offices)
(Indicate by check mark whether the registrant files or will file annual reports
under cover of Form-20-F or Form 40-F.)
Form 20-F__X__ Form 40-F_____
(Indicate by check mark whether the registrant by furnishing the information
contained in this form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)
Yes____ No__X__
(If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b):
82-_________.)
Dialog Semiconductor Addresses Growth in Greater China with Opening of Taiwan
Office
TAIPEI, Taiwan--(BUSINESS WIRE)--Jan. 17, 2005--As a result of continued
growth in the Greater China region, Dialog Semiconductor Plc
(NASDAQ:DLGS)(FWB:DLG) announced today that the company has opened a new office
based in Taipei, headed by a newly appointed regional manager, Mr. Ben Yin. The
office will provide product sales, marketing and technical support to Dialog's
growing customer base in Greater China.
Roland Pudelko, CEO and president, commented, "A growing number of our
mobile phone and consumer electronics manufacturer customers are carrying out
design, product development as well as manufacturing in and around the China
region. The impact of this trend together with the growth in the ODM (original
design and manufacture) business model means our customer base in this region is
growing and we are seeing increased interest in our product portfolio for new
mobile phone designs. In order to meet this growth, a local presence with
dedicated office and experienced regional manager is essential in providing our
customers with access to rapid local sales, marketing and technical support."
Dialog Semiconductor's new regional manager, Ben Yin, joins from one of the
largest global consumer electronics companies, where he was regional marketing
manager. His experience in sales and marketing of semiconductors - including
display drivers - for mobile phones and consumer electronics applications is
expected to result in increasing sales for Dialog from Greater China.
In 2003, just under 30 percent of Dialog Semiconductor's revenue by product
shipment came from Asia. This resulted from the company's wireless and consumer
electronics customers carrying out their manufacturing in Asia, in many cases
for products designed in other parts of the world. However, there is also now a
growing trend for Asian manufacturers to design and manufacture new handsets and
other products specifically for the local market. As a result, Dialog
Semiconductor has already established a strong customer base having ongoing
designs using Dialog's products from LCD (liquid crystal display) module makers
such as Wintek, Powertip, EDT, Truly, Tianma and BYD. The new Greater China
office based in Taiwan will therefore support the increased technical assistance
required for local designers.
Roland Pudelko added, "The main area of interest among South East Asian
designers is in our power management and imaging products. In particular, LCD
display drivers for advanced multimedia mobile phone handsets and portable
products like MP3 players are attracting a lot of attention."
About Dialog Semiconductor
Dialog Semiconductor develops and supplies power management, audio and
imaging technology, delivering innovative mixed signal standard products as well
as application specific IC solutions for wireless, consumer, automotive and
industrial applications. The company's expertise in mixed signal design, with
products manufactured entirely in CMOS technology, enhances the performance and
features of wireless, hand-held and portable electronic products. Its technology
is also used in intelligent control circuits in automotive and industrial
applications. Dialog Semiconductor Plc is headquartered near Stuttgart, Germany
with additional design facilities in the UK, the USA, Austria and Japan. The
company is listed on the Frankfurt (FWB: DLG), and on the NASDAQ (DLGS)
exchanges.
Forward Looking Statement
This press release contains "forward-looking statements" that reflect
management's current views with respect to future events. The words
"anticipate," "believe," "estimate, "expect," "intend," "may," "plan," "project"
and "should" and similar expressions identify forward-looking statements. Such
statements are subject to risks and uncertainties, including, but not limited
to: an economic downturn in the semiconductor and telecommunications markets;
changes in currency exchange rates and interest rates, the timing of customer
orders and manufacturing lead times, insufficient, excess or obsolete inventory,
the impact of competing products and their pricing, political risks in the
countries in which we operate or sale and supply constraints. If any of these or
other risks and uncertainties occur (some of which are described under the
heading "Risk Factors" in Dialog Semiconductor's most recent Annual Report and
under the heading "Risk Factors" in Dialog Semiconductor's most recent Annual
Report on Form 20-F filed with the Securities and Exchange Commission), or if
the assumptions underlying any of these statements prove incorrect, then actual
results may be materially different from those expressed or implied by such
statements. We do not intend or assume any obligation to update any
forward-looking statement, which speaks only as of the date on which it is made.
CONTACT: Dialog Semiconductor Plc
Birgit Hummel, +49-7021-805-412
enquiry@diasemi.com
Fax: +49-7021-805-200
http://www.Dialog-Semiconductor.com
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
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DIALOG SEMICONDUCTOR PLC
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Date January 17, 2004 By /s/ ROLAND PUDELKO
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Roland Pudelko
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Executive Director, CEO and President
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